Approach to the assessment of the competitiveness of real estate objects in retail

Abstract

In the last few years, due to economic, political and social events, the situation in the retail real estate market has changed significantly. As consumers increasingly choose to shop online, shopping malls are shifting from multi-vendor and branded merchandise to multifunctional spaces that combine fitness, catering and entertainment areas, business meeting spaces and organization of exhibitions. The desire of buyers to save time, as well as satiety with the usual shopping format, contributes to the introduction of new technologies and retail formats by retailers. The purpose of the study is to identify key indicators of the competitiveness of real estate in retail. Research objectives: analysis of trends in the retail real estate market of St. Petersburg, determination of an integral indicator of the competitiveness of retail real estate objects. Research methods: comparison, analysis and synthesis, generalizations, peer review method. As a result of the study, key factors of competitiveness were identified and a methodology for calculating the competitiveness index of retail real estate objects was presented.