The purpose of the work is a complex analysis of the ethical component of the digitalization process in Germany and Russia. As a result of the study, the following tasks were solved: the German economic model for the development of a digital society was presented and explained in the framework of the Digital Strategy project; five stages of the conditions and the goals evolution of German digitalization were identified and analyzed; the essence and digitalization concepts in Germany were revealed; it is proposed to consider digitalization in Germany as a unity of social, political and economic processes; it is noted that Germany completely ignored the ethical aspect of digitalization, in connection with what the process of digitalization itself is recognized as completed. The presented model of the digital society development in Russia, operating within the framework of the Digital Russia project, is recognized as anthropocentric and environmentally friendly in relation to an individual. It is noted that the approach to the problems associated with digitalization in Russia can only be individual, and not legally stereotyped. The causes of digitalization distrust in Russia were analyzed. The problem of the lack of clear and structured research aimed at identifying, analyzing, predicting the risks of ethical problems existence is solved through the method of ''vice versa brainstorming''. Four groups of ethical problems of digitalization in Russia were identified and explained: civil, social, professional and personal. A sociological survey and a statistical analysis of the processing of the obtained data were carried out. These methods allow solving the problem of the inability to analyze the ethical aspect of digitalization in Russia, taking into account the age, professional characteristics of the individual within the framework of a functioning ecosystem.