“…As far as universities are concerned, starting from the 1990s, studies such as that of Conway et al (1994) have emphasised the importance of the role of users in defining strategic plans and, in particular, of students in outlining the mission of tertiary education organisations, as well as from a competitive point of view in relation to the surrounding environment; more generally, some contributions have highlighted how to shape a process of mid-to long-term planning in universities (and why this is necessary) (Holdaway & Meekison, 1990;Lerner, 1999;Rowley, 1997). More recently, some studies on the theme have focused on specific territorial contexts, confirming the close link between strategy and the reference environment (Howes, 2018;Kenno et al, 2020;Luhanga et al, 2018;Moreno-Carmona et al, 2020;Mueller, 2015). With reference to the relationship between the strategic dimension and performance, strategic management is certainly at a higher level and can be interpreted as a performance management process at the strategic level (Poister, 2010).…”