Applying the internal marketing concept within large organizations: As applied to a credit union

Impact of Internal Marketing on Job Satisfaction Among Bank Employees in Yemen

“…This indicates that Yemeni bank employees' job satisfaction is influenced by internal marketing. This finding is similar to that reported by Tansuhaj et al, (1991), who revealed that the primary objective of internal marketing is to make sure that employees perceive management's caring for their needs. It goes to reason that the effective internal marketing implementation would lead to positive attitudes among employees towards their work, and this covers their job satisfaction.…”

“…The effective implementation of internal marketing is expected to result in positive employee attitudes towards their tasks and this includes job satisfaction (Tansuhaj, Randall, & McCullogh, 1991). According to Hwang and Der-Jang, (2005), internal marketing positively impacts job satisfaction in the context of health services, where customer satisfaction was found higher in organizations within which employees perceived internal marketing to generate high quality services to their clients.…”

The Entrepreneurs Characteristic from al-Quran and al-Hadis

“…This means that a Muslim will do their best but the external outcome may not be under their control. For example, there is a widespread belief that strongly religious countries are not receptive to innovation and proactive [41]- [43]. This is explained by the high fatalism shaped by the religion of these cultures.…”

International Journal of Business and Management, Vol. 5, No. 1, January 2010, all in one PDF file

“…The successful application of the concept is transformed into positive employee attitudes towards their work including organizational commitment, job involvement, work motivation and job satisfaction (Tansuhaj et al, 1991). De Brum (1998) emphasized that the foremost objective of internal marketing is to assure that all employees are informed about the firms' vision, i.e.…”

“…One of the important outcomes of internal marketing is to increase the organizational commitment of employees (Tansuhaj et al, 1991). This in turn should result in increased job satisfaction; increased job performance and lower turnover of staff (Jenkins and Thomlinson, 1992;Mathieu and Zajac, 1990;Schlessenger and Haskett, 1991) thus help the interactive process.…”