Abstract:In the context of the most severe pandemic in over 100 years, this study examined public health behavior and public health messaging using the health belief model (HBM) and organization-public relationships (OPR) as frameworks. The study employed a cross-sectional survey of students (n = 288) and employees (n = 203) at a large public university in the southeastern United States. First, the study empirically tested the components of the HBM as determinants of engaging in health behaviors meant to mitigate the s… Show more
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