2020
DOI: 10.1108/josm-05-2020-0159
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Applying the EEE customer mindset in luxury: reevaluating customer experience research and practice during and after corona

Abstract: PurposeThis paper’s objective is to raise awareness of how customer experience (CX) research, a key construct of modern-day service research, needs to be revisited in view of the pandemic. Particularly, we examine whether CX-related service research constructs, models and frameworks need to be reevaluated during and after the Corona crisis and if so, how and why? Moreover, this paper contributes to CX research by analyzing the customer mindset from three perspectives: emotions, employment and expectations (EEE… Show more

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Cited by 45 publications
(30 citation statements)
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“…Humans have developed a behavioral immune system that prompts them to change their behavior in response to signs of contamination ( Curtis et al., 2011 ). Contamination problems can affect user experience ( Klaus and Manthiou, 2020 ) as well as user perceptions and behaviors, such as looking for clean, familiar, or new products and services ( Griskevicius and Kenrick, 2013 ). Thus, contamination avoidance can be defined as the extent to which consumers tend to avoid contact with other people or places for fear of being contaminated ( Kamal et al., 2020 ).…”
Section: Literature Review and Hypothesesmentioning
confidence: 99%
“…Humans have developed a behavioral immune system that prompts them to change their behavior in response to signs of contamination ( Curtis et al., 2011 ). Contamination problems can affect user experience ( Klaus and Manthiou, 2020 ) as well as user perceptions and behaviors, such as looking for clean, familiar, or new products and services ( Griskevicius and Kenrick, 2013 ). Thus, contamination avoidance can be defined as the extent to which consumers tend to avoid contact with other people or places for fear of being contaminated ( Kamal et al., 2020 ).…”
Section: Literature Review and Hypothesesmentioning
confidence: 99%
“…For public and private organizations, a crisis such as a pandemic is a strategic challenge, and the associated disruption of demand and capacity, increased uncertainty and financial instability forces a reassessment and restructuring of business operations (Cortez and Johnston, 2020; Kabadayi et al , 2020). Managerial attention is required to assess how the disruption affects customers and employees (Klaus and Manthiou, 2020; Lang et al , 2020; Sheth, 2020; Tuzovic and Kabadayi, 2020). Service innovation to improve existing services and create new ones is one way of coping with the crisis.…”
Section: Introductionmentioning
confidence: 99%
“…Thus, it should come as no surprise that CX research is seen as in its early development stages (Lemon and Verhoef, 2016). This is especially evident in the luxury environment, where CX is the key strategic focus and source to gain a competitive advantage (Klaus and Manthiou, 2020).…”
Section: Introductionmentioning
confidence: 99%