2019
DOI: 10.3390/ani9080524
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Applying the Behavioural Change Wheel to Encourage Higher Welfare Food Choices

Abstract: Over the last several decades, positive public attitudes towards animal welfare have continued to develop. Consumers’ attitudes towards farm animal welfare indicate increasing concern about animal welfare in food production. Yet, this growing interest in the lives of farm animals does not correspond with a wholesale increase in demand for higher welfare products, providing evidence of the citizen-consumer attitude-behaviour gap (herein referred to as the attitude-behaviour gap). Minimising the attitude–behavio… Show more

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Cited by 16 publications
(8 citation statements)
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“…Even the LA-MRSA-free status in Norway could not be maintained by interrupting hygiene barrier measures [13]. In addition, in large parts of Europe and the world culling actions would be viewed critically by the population, since in recent years a greater interest in animal welfare oriented animal husbandry has grown [15].…”
Section: Introductionmentioning
confidence: 99%
“…Even the LA-MRSA-free status in Norway could not be maintained by interrupting hygiene barrier measures [13]. In addition, in large parts of Europe and the world culling actions would be viewed critically by the population, since in recent years a greater interest in animal welfare oriented animal husbandry has grown [15].…”
Section: Introductionmentioning
confidence: 99%
“…The producers involved in the present study largely agreed that good animal welfare was a key priority for their farms; however, whether this correlates with actual positive welfare on-farm is not yet understood [9]. Some research suggests that consumer preference to buy products from animals that experience a high level of animal welfare does not necessarily correlate with those products being purchased, and that consumers may select products based on price and not ethical standards [15].…”
Section: Producer-specific Informationmentioning
confidence: 84%
“…Examples of TDF applied to understanding behaviours outside of healthcare include participation in citizen science [59], cybersecurity behaviour [60] and behavioural science evidence uptake [61]. Applications of COM-B outside of healthcare include understanding how to encourage higher welfare food choices [62] and data leakage in financial organisations [63].…”
Section: Discussionmentioning
confidence: 99%