Applying Social Media in Collaborative Brainstorming and Creation of Common Understanding Between Independent Organizations

Salmela, Erno; Happonen, Ari

doi:10.5772/34658

Cited by 3 publications

(2 citation statements)

References 15 publications

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“…Additionally, especially because of the challenges the global covid-19 pandemic has given, e.g. requiring us to endure long term social distancing matters, we would like to suggest researching and experimenting hybrid / almost fully online co-design activities for environmental monitoring innovations, as these will definitely be different from physical events and brainstorming sessions [35].…”

Section: Discussionmentioning

confidence: 99%

From Data Literacy to Co-design Environmental Monitoring Innovations and Civic Action

Happonen

Wolff

Palacin

2022

Proceeding of 2021 International Conference on Wireless Communications, Networking and Applications

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SENSEI is an environmental monitoring initiative run by Lappeenranta University of Technology (LUT University) and the municipality of Lappeenranta in south-east Finland. The aim was to collaboratively innovate and co-design, develop and deploy civic technologies with local civics to monitor positive and negative issues. These are planned to improve local’s participation to social governance issues in hand. These issues can be e.g. waste related matters like illegal dumping of waste, small vandalism into city properties, alien plant species, but on the other hand nice places to visits too. This publication presents initiatives data literacy facet overview, which is aimed at creating equitable access to information from open data, which in turn is hoped for to increase participants motivation and entrepreneurship like attitude to work with the municipals and the system. This is done by curating environmental datasets to allow participatory sensemaking via exploration, games and reflection, allowing citizens to combine their collective knowledge about the town with the often-complex data. The ultimate aim of this data literacy process is to enhance collective civic actions for the good of the environment, to reduce the resource burden in the municipality level and help citizens to be part of sustainability and environmental monitoring innovation activities. For further research, we suggest follow up studies to consider on similar activities e.g. in specific age groups and to do comparisons on working with different stage holders to pin point most appropriate methods for any specific focus group towards collaborative innovation and co-design of civic technologies deployment.

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Section: Discussionmentioning

confidence: 99%

From Data Literacy to Co-design Environmental Monitoring Innovations and Civic Action

Happonen

Wolff

Palacin

2022

Proceeding of 2021 International Conference on Wireless Communications, Networking and Applications

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“…Social media offers a unique marketing opportunity for companies [9], while also providing a tool for direct and nearly uncensored communication with the potential customer base and ways to collaboratively creating of common understanding between different actors [10]. Social media is digital society connected enabler for SMEs in visibility, product marketing and service promotions [11].…”

Section: Research Materials and Methodsmentioning

confidence: 99%

Online brand, opportunities, realities and challenges for SMEs. Fresh recruits, a solution or new kind of orienteering challenge?

Happonen

Manninen²,

Santti³

et al. 2021

IJET

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The research produced understanding how fresh employer’s private social media brand can be beneficial for a company brand. It was also found that the companies' own brand image was not inline with their set expectations for usage of employer social media brand and skills. For the given challenge, literary review on the means for improving the situation of financially limited SMEs was carried out. Overall research data is based on literature review and interview data with students and company executives. Based on interviews, companies are looking for applicants who have an "individual brand" with visible personality. In the interviews, companies perceived "brand" to be connected to distinguishable individuality and presence of a personality. The study objectivity is to stimulate discussion on SME brand structuring as well as impact of individual brands into the SME brand building efforts with practical action options. Individual brands should be taken into account in recruitment and special attention needs to be put to the following orientation process, social media usage and processes of brand construction, with the new recruits. Whether the company has guidelines for social media actions or not, the public presence of the employee connects their brand with the company online brand, both in good and bad. Clear strategies and objectives for (new) employees how to connect their individual brand to company brand building is needed to be given from companies to their employees. This will also require guidelines for behavior in social media for employees, when communicating trough social media profiles, which could be connected back to the employing organization. Lastly, we studied expectations and beliefs of young recruits and companies into the key factors at the recruitment process, revealing mis alignment between the students and companies’ views. Keywords: Brand; Digitalization; Employment; Individual brand; Organizational brand; Recruitment; Small and medium-sized enterprises; SME; Social media.

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Expectations for young job applicants’ digital identity related to company’s social media brand development strategies

Happonen

Manninen

Hirvimäki

et al. 2021

Small Enterprise Research

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Applying Social Media in Collaborative Brainstorming and Creation of Common Understanding Between Independent Organizations

Cited by 3 publications

References 15 publications

From Data Literacy to Co-design Environmental Monitoring Innovations and Civic Action

From Data Literacy to Co-design Environmental Monitoring Innovations and Civic Action

Online brand, opportunities, realities and challenges for SMEs. Fresh recruits, a solution or new kind of orienteering challenge?

Expectations for young job applicants’ digital identity related to company’s social media brand development strategies

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