Applying QFD and Kano Model to Experience Design for Cultural Tourism on Mobile Device: An Example of Leifeng Pagoda, Hangzhou, China

Abstract

For most cultural landscapes, experience design is particular important. However, there is less research on experience design for cultural attractions. Whats more, some mobile Apps for cultural tourism are lack of good user experience. This paper proposes utilizing a combination of the Quality Function Deployment (QFD), Kano model and scenario-based design as a useful tool to design a mobile application for Leifeng pagoda tourism. The study makes clear the design directions. Results show that: (1) In regard to the culture of Leifeng pagoda, we should focus on introducing the pagoda history and sites; Information query of surrounding traffic, catering, accommodation is essential to tourists; the basic information guide is the most important need.(2) In the 18 design requirements, controls design, navigation design, information architecture are closely related to the software usability, so they have the highest priority; We should also pay attention to text content design, especially pagoda culture, and accuracy of GPS position.