Applying Named Entity Recognition and Graph Networks to Extract Common Interests from Thematic Subfora on Reddit

Abstract

Reddit is the largest topically structured social network. Existing literature, reporting results of Reddit-related research, considers different phenomena, from social and political studies to recommender systems. The most common techniques used in these works, include natural language processing, e.g., named entity recognition, as well as graph networks representing online social networks. However, large-scale studies that take into account Reddit’s unique structure are scarce. In this contribution, similarity between subreddits is explored. Specifically, subreddit posts (from 3189 subreddits, spanning the year 2022) are processed using NER to build graph networks which are further mined for relations between subreddits. The evaluation of obtained results follows the state-of-the-art approaches used for a similar problem, i.e., recommender system metrics, and applies recall and AUC. Overall, the use of Reddit crossposts discloses previously unknown relations between subreddits. Interestingly, the proposed approach may allow for researchers to better connect their study topics with particular subreddits and shows promise for subreddit similarity mining.