Applying conjoint analysis to evaluate consumer preferences toward subcompact cars

Wu, Wann Yih; Liao, Ying Kai; Chatwuthikrai, Anon

doi:10.1016/j.eswa.2013.10.011

Cited by 45 publications

(36 citation statements)

References 28 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Unlike hedonic pricing, which deals with revealed preferences, conjoint analysis relies on stated preferences. This technique has been already used for cars (see for example [44] [45]), but not with the same attributes as the present study.…”

Section: Discussionmentioning

confidence: 99%

A Hedonic Approach to Estimate the Price of Reliability, Energy Efficiency and Safety for New Cars in Switzerland

Moresino¹

2019

AJIBM

View full text Add to dashboard Cite

When purchasing a car in Switzerland, consumers can consult three quality labels. First, a reliability label provides the probability that a given car will have a breakdown in the next year. Second, an energy efficiency label, based on fuel consumption and carbon dioxide emissions, ranks cars from A to G. Third, a safety label, based on crash tests, ranks cars from five to one stars. The aim of this paper is to establish whether these labels have an impact on the price of new cars in Switzerland. Using a hedonic regression model, we show that the reliability label influences the price. More precisely, a decrease by one per thousand of the breakdown's probability increases, on average, the car price by 639 Swiss francs. For the energy efficiency and the safety labels, the hedonic model attains its limits due to collinearity issues and the question cannot be answered in a satisfactory way.

show abstract

Section: Discussionmentioning

confidence: 99%

A Hedonic Approach to Estimate the Price of Reliability, Energy Efficiency and Safety for New Cars in Switzerland

Moresino¹

2019

AJIBM

View full text Add to dashboard Cite

show abstract

“…Presuppositions are not necessary in cluster analysis, while it supplies ways to apply post hoc, or cluster‐based segments, and the core idea is to let the data speak for themselves for seeking consumer groups who share common trade‐offs, attitude, preference towards products (Green et al, ). Many market research studies have applied cluster analysis based on the outputs of conjoint analysis—importance and utilities of attributes which construct the preferences—carrying out a post hoc segmentation (Annunziata & Vecchio, ; Claret et al, ; Ferreira, Maia, & Boubeta, ; Font I Furnols et al, ; Kim, Son, & Sohn, ; Lopes, ; Osburg et al, ; Picón, ; Rokka & Uusitalo, ; Wu, Liao, & Chatwuthikrai, ).…”

Section: Methodsmentioning

confidence: 99%

Promoting green buildings: Do Chinese consumers care about green building enhancements?

Luo

Kanzaki

Matsushita

2017

Int J Consumer Studies

View full text Add to dashboard Cite

This paper explores sustainability-related choices about buildings by analysing how consumers rated the relative importance of various attributes of conventional and green buildings. It also analyses how consumers judge environmental and health-oriented improvements in green buildings.Unlike previous studies, this research applied conjoint analysis to explore the green building market at the consumer's level by regarding green buildings as nondurable green products and services. We used a survey to gather consumer preferences about several green building hotel models which partly applied green energy, modern wood structures and improved indoor environmental quality (IEQ). In total, 341 consumers participated the survey in two of China's largest cities: Beijing and Shanghai. The results revealed that green energy was the most preferred attribute of green buildings, exerting an even stronger overall effect on consumer choice than price.Afterwards, we identified distinct consumer segments and determined the background characteristics of each segment based on the similarities in the preferences for each attribute. The largest consumer segment, consisting of younger consumers, ranked green energy as the most important criterion. However, an improved indoor environmental quality was generally not highly ranked, and individuals in the consumer segment, which included more older and female consumers, were more likely to reject modern wood structures. The results also revealed that higher-income individuals were most concerned with price, and consumers with higher levels of education were willing to pay more to support green buildings. K E Y W O R D SChinese market, conjoint analysis, consumer preference, green building, wood structure Int J Consum Stud. 2017;41:545-557.wileyonlinelibrary.com/journal/ijcs

show abstract

“…As mentioned before, within the specialized literature there are several papers which have used these techniques to identify and measure the relative importance of attributes with value. In addition to the works already been cited here, it is possible to mention García-Torres et al 2016, who analysed through the CA the tastes and preferences of customers regarding the organic meat; and Wu et al (2014) who had applied the CA to analyse customer preferences regarding subcompact cars. Moreover, these techniques have shown themselves entirely appropriate to reach this paper's goals.…”

Section: Relationship Marketingmentioning

confidence: 99%

Fatores relevantes para a fidelização de clientes no setor bancário

2019

View full text Add to dashboard Cite

Resumo O presente artigo tem como objetivo analisar se as estratégias adotadas pelas agências bancárias da cidade de Uberaba-MG estão direcionadas para os atributos a que os clientes realmente atribuem maior importância no momento de escolher um serviço bancário. Para isso, a pesquisa utilizou a Técnica do Incidente Crítico (TIC) e a Análise Conjunta (AC), para identificar e mensurar a importância desses atributos para os clientes, e entrevistas semiestruturadas para coletar os atributos em que os bancos investem para atrair e fidelizar os clientes. Com os resultados encontrados, verificou-se que os atributos que os clientes consideram mais importantes durante o processo de escolha são: taxas e tarifas de serviços (28,73%), qualidade do atendimento (18,07%), facilidade de acesso à agência ou caixas eletrônicos (17,42%), serviços oferecidos (16,48%), tempo de espera (14,38%), disponibilidade de agências (2,94%) e conforto do ambiente (1,99%). Portanto, conclui-se que, em geral, os atributos de fidelização adotados pelos bancos estão alinhados com o que os clientes consideram importantes, uma pequena diferença pode ser notada na ordem de importância e nos atributos disponibilidade das agências e conforto do ambiente.

show abstract

Applying conjoint analysis to evaluate consumer preferences toward subcompact cars

Cited by 45 publications

References 28 publications

A Hedonic Approach to Estimate the Price of Reliability, Energy Efficiency and Safety for New Cars in Switzerland

A Hedonic Approach to Estimate the Price of Reliability, Energy Efficiency and Safety for New Cars in Switzerland

Promoting green buildings: Do Chinese consumers care about green building enhancements?

Fatores relevantes para a fidelização de clientes no setor bancário

Contact Info

Product

Resources

About