Applying Communication Theory to Structure and Evaluate the Social Media Platforms in Academia

Al-Maatouk, Qusay; Othman, Mohd Shahizan; Alsayed, Alhuseen Omar; Al-Rahmi, Ali Mugahed; Abuhassna, Hassan; Al-Rahmi, Waleed Mugahed

doi:10.30534/ijatcse/2020/92922020

Cited by 12 publications

(12 citation statements)

References 14 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…This research is also a new step in the research carried out thus far under the two frameworks of constructivism and TAM, whose first results show that ACL is influential in EN and students' academic performance on measuring education sustainability [10,11]. Previous studies have reported negative attitudes towards SMAs from students who believe that most SMAs do not assist them in achieving SAP [15] and are burdensome [16]. Alenazy et al [17] reported skeptical attitudes of students toward using SMAs to aid them on measuring education sustainability.…”

Section: Introductionmentioning

confidence: 82%

See 1 more Smart Citation

Social Media Applications Affecting Students’ Academic Performance: A Model Developed for Sustainability in Higher Education

2020

View full text Add to dashboard Cite

Nowadays, social media applications (SMAs) which are quite popular among students have a significant influence on education sustainability. However, there is a lack of research that explores elements of the constructivist learning approach with the technology acceptance model (TAM) in higher education. Therefore, this research aimed to minimize the literature gap by examining the SMA factors used for active collaborative learning (ACL) and engagement (EN) to affect the students’ academic performance in measuring education sustainability, as well as examining their satisfaction from its use. This study employed constructivism theory and TAM as the investigation model, and applied a quantitative method and analysis through surveying 192 university students at King Faisal University. Using structural equation modeling (SEM), the responses were sorted into nine factors and analyzed to explain students’ academic performance in measuring education sustainability, as well as their satisfaction. The results were analyzed with structural equation modelling; it was shown that all the hypotheses were supported and positively related to sustainability for education, confirming significant relationships between the use of SMAs and the rest of the variables considered in our model (interactivity with peers (IN-P), interactivity with lecturers (IN-L), ACL, EN, perceived ease of use (PEOU), perceived usefulness (PU), SMA use, student satisfaction (SS), and students’ academic performance (SAP).

show abstract

Section: Introductionmentioning

confidence: 82%

“…The use of SMAs contributes to the improvement of students' academic performance on measuring education sustainability, which is positively related to SS [8,15,49]. Therefore, this research explored the connection between these different elements in light of Saudi Arabian higher education.…”

Section: Sma Usementioning

confidence: 99%

Social Media Applications Affecting Students’ Academic Performance: A Model Developed for Sustainability in Higher Education

2020

View full text Add to dashboard Cite

show abstract

“…According to [74], interaction is the foundation of social media, besides cooperation and interaction among students. On the other hand, Reference [75] mentioned that social network platforms have minimal or no impact on students' academic performance. Meanwhile, Reference [10] investigated the relationship between students' academic performance and Facebook engagement; they found an essentially negative connection between Facebook engagement and students' educational performance.…”

Section: Academic Performancementioning

confidence: 99%

The Influence of Information System Success and Technology Acceptance Model on Social Media Factors in Education

et al. 2021

View full text Add to dashboard Cite

The current study explores the students’ behavioral intention to use social media and actual social media use in higher education, specifically the perception of their academic performance and satisfaction. The study is theoretically based on the technology acceptance model (TAM) with evaluation information system success models (ISSM). Theoretically, five independent constructs were identified as contributory to behavioral intention to use social media, and actual social media use towards the students’ satisfaction and performance impact was analyzed. A questionnaire survey based on the technology acceptance model (TAM) and information system success model (ISSM) was utilized as the key method for collecting data and disseminated to 1200 students from four public universities of Malaysia chosen through a random sampling technique. For data analysis, the SPSS and structural equation modeling (SEM-Amos) were used. Outcomes obtained from the students’ behavioral intention to use and actual social media usage indicates a positive and constructive influence on satisfaction and academic performance in higher education. In addition, both male and female students were satisfied with perceived usefulness (β = 0.095, t-value = 3.325, p < 0.001 and β = −0.045, t-value = −2.079, p < 0.001, respectively), perceived ease of use (β = 0.108, t-value = 3.29, p < 0.001 and β = 0.307, t-value = 12.365, p < 0.001, respectively), perceived technology fit (β = 0.14, t-value = 4.769, p < 0.001 and β = 0.277, t-value = 12.358, p < 0.001, respectively), information quality (β = 0.108, t-value = 3.825, p < 0.001 and β = 0.109, t-value = 5.087, p < 0.001, respectively), and system quality (β = 0.232, t-value = 7.573, p < 0.001 and β = 0.176, t-value = 7.429, p < 0.001, respectively). Therefore, we encourage students to use social media for educational purposes and encourage more interactions with peers at higher education institutions. The study’s empirical findings present strong support for the integrative association between the TAM and the ISSM in using online learning platforms to improve students’ academic achievements and satisfaction. This could help decision makers in universities, higher education institutions, and colleges to plan, evaluate, and implement online learning platforms in their institutions.

show abstract

“…Social media effects on students' learning performance through prior Studies have shown that it was appropriate for their teachers to use of using tools that state of being used for learning purpose as Facebook, where students and teachers can socialize together [49].Although an enormous ambit of studies on actual social media use aimed to explore influencing factors, there is a lack of studies about social media network that integrated with various parts that is absolutely necessary of all essential factors of actual social media to influence student performance in a study only [50]. Thus, in Malaysian higher education will be able to have the power to do conduct to research on social media to integrate all the factors associated with social media that are seen as a crucial step in understanding the use of social media for students to impact on student performance.…”

Section: 5actual Social Media Usementioning

confidence: 99%

“…Researchers have "defined both actual social media use and behavioral intention to use such as mediators variables in the investigation of factors influencing particular technologies" [55]. As regard to intentions of social media use, they showed to allow to be perceived in their study with Malaysian students using social media tools adversely affects social and non-social needs that using of social media and its impact on their academic performance.…”

Section: 7performance Impactmentioning

confidence: 99%

Constructivism Theory: The Factors Affecting Students’ Academic Performance in Higher Education

Al-Rahmi¹

2020

Preprint

View full text Add to dashboard Cite

This paper aimed to use social media impact on student studies in higher education. Apart from enjoyment and academic purposes, many educational practices and processes have been influenced by social networks. This paper highlighted the use of media tools in higher education as well as indicates out some of the factors. Moreover, through a literature review of related articles, we aim to provide insights into the impacts of a social network on educational quality, actual use of social media, and performance impact in higher education. A questionnaire survey on constructivism was circulated among a total of 206 university students as the key method for collecting data. This research hypothesizes educational quality and actual social media use indicates a positive effect in education, all of which also hypothesizes constructivism for educational quality and actual social media that in turn improve students’ satisfaction, and performance impact. Moreover, all research findings were attained through a quantitative method using the Structural Equation Modeling (SEM-AMOS). Findings of this research to indicate a positive effects students on their academic through behavioral intention to utilize social media to actual social media use for teaching and learning on higher education. Moreover, the results mention the use of social media for learning purpose, as well as social media to enables the sharing of knowledge, discussions, and information to enhance students' learning activities, Further studies are recommended which universities educators should take this into consideration when planning their curricula; it comes to the inclusion of technology in the teaching process.

show abstract

Applying Communication Theory to Structure and Evaluate the Social Media Platforms in Academia

Cited by 12 publications

References 14 publications

Social Media Applications Affecting Students’ Academic Performance: A Model Developed for Sustainability in Higher Education

Social Media Applications Affecting Students’ Academic Performance: A Model Developed for Sustainability in Higher Education

The Influence of Information System Success and Technology Acceptance Model on Social Media Factors in Education

Constructivism Theory: The Factors Affecting Students’ Academic Performance in Higher Education

Contact Info

Product

Resources

About