Applying an Extended Theory of Planned Behavior for Sustaining a Landscape Restaurant

Liao, Wen Lan; Fang, Chin Yi

doi:10.3390/su11185100

Cited by 20 publications

(18 citation statements)

References 33 publications

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“…Comparing this model with others, the researchers came to the conclusion that TPB gives an adequate description of the relations between the concepts used [48,49]. In fact, many researchers use TPB efficiently while examining the influence of social norms on consumer behavioral intention [50,51] and pro-environmental behavior [52,53].…”

Section: Methodsmentioning

confidence: 99%

Environmental Education: Ecological Wisdom of Indigenous Peoples in Western Siberia

et al. 2021

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The goal of environmental education is to form a respectful attitude towards nature in the interests of sustainable development. This paper describes the environmental education program at an ethnic camp, which enables visitors to become familiar with the ecological wisdom of the indigenous peoples of Western Siberia, Russia. This program illustrates how indigenous communities can participate in the global agenda as actors suggesting their responses to global environmental challenges. This paper aims to assess the content, form, and effectiveness of the environmental education program at the ethnic camp. The content and form were assessed in compliance with the elements of modern environmental education. To measure the effectiveness of the education program, the Theory of Planned Behavior (TPB) was used to study the students’ intentions to engage in sustainable behavior after visiting the ethnic camp. The research participants were 210 university students. This program is rich in content and form, including traditional activities and the ecological wisdom of the indigenous peoples. However, the findings demonstrated that the program had little effect on their sustainable environmental behavior. No significant differences were found between the results of the experimental and control groups. The study suggests ways to improve the education program.

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Section: Methodsmentioning

confidence: 99%

Environmental Education: Ecological Wisdom of Indigenous Peoples in Western Siberia

et al. 2021

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“…TPB considers the individual's personal, social, and environmental factors. TPB mainly uses three conceptually independent antecedents-attitudes (AT) toward the behavior, subjective norms (SN), and perceived behavioral control (PBC)-to predict behavioral intention (Liao and Fang 2019;Tommasetti et al 2018). The attitude (AT) towards a behavior refers to people's overall evaluation (positive or negative) or assessment of the behavior under study (Ajzen 1991).…”

Section: Theory Of Planned Behaviormentioning

confidence: 99%

“…Perceived behavioral control was measured using a 3-item scale. The behavioral intention scale was modified from the example in the study by Liao and Fang (2019). In total, three questions were asked about respondents' intention to adopt mobile payment for their business during the COVID-19 lockdown.…”

Section: Study Instrumentmentioning

confidence: 99%

Investigating and Predicting Intentions to Continue Using Mobile Payment Platforms after the COVID-19 Pandemic: An Empirical Study among Retailers in India

Jena

2022

JRFM

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The Indian retail industry has registered tremendous growth recently. The sudden emergence of Coronavirus Disease 2019 (COVID-19) and the related measures that were taken by the authorities to curb the pandemic have compelled retailers and their consumers to transact using digital platforms. This study investigates the critical precursors to retailers’ behavioral intention to use mobile platforms for their business transactions in the post-pandemic era. This study adopted a framework that combined the theory of planned behavior (TPB) and self-determination theory (SDT) to predict behavioral intentions. A hybrid approach combining partial least squares structural equation modeling (PLS-SEM) and artificial neural network (ANN) techniques was used to test and validate the proposed framework. Four hundred and ninety-six participants from different central Indian cities participated in the study. PLS-SEM results confirmed that the motivational factors (need satisfaction [NS] and need frustration [NF]) significantly influence the attitude (AT), subjective norms (SN), perceived behavioral control (PBC), and behavioral intention (BI). Furthermore, the findings also established the partial mediating effect of AT, SN, and PBC on the relationship between motivational construct (NS and NF) and BI. Finally, the relationship established by SEM was successfully validated by ANN in the existence of a nonlinear relationship in the data. The findings may help retail stakeholders to support retail owners in their pursuit to continue using mobile payment systems in the post-COVID-19 world.

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“…Thus, these theories are particularly relevant to the present study. Within the field of sustainability, they covered a large variety of contexts and behaviors: restauration [70], driving [71], transport and travel mode choice [72][73][74][75], green products and food [76][77][78], waste management, recycling [79,80], and agriculture [81,82].…”

Section: Theory Of Reasoned Action (Tra) and Theory Of Planned Behavimentioning

confidence: 99%

From Values to Behavior: Proposition of an Integrating Model

Aride

Pàmies

2019

Sustainability

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Human values are at the heart of our lives. We all hold a set of values that influence our actions. The protection of the natural environment is no exception to this rule. That is why the study of human values is key to reaching the imperative of sustainability. In this conceptual paper, we aim to (1) integrate the key theories and models explaining the influence of human values on behavior and to (2) identify factors that might have previously been overlooked. Drawing from a range of disciplines, this article proposes an integrated model mapping the influence of human values on behavior. It also puts forward the concept of consequences as an emerging factor that could play an important role in this relationship. Recommendations are to extend the research to an empirical investigation of the model and to develop the definition of the concept of consequences and the role they play in the influence of values on consumer behavior.

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Applying an Extended Theory of Planned Behavior for Sustaining a Landscape Restaurant

Cited by 20 publications

References 33 publications

Environmental Education: Ecological Wisdom of Indigenous Peoples in Western Siberia

Environmental Education: Ecological Wisdom of Indigenous Peoples in Western Siberia

Investigating and Predicting Intentions to Continue Using Mobile Payment Platforms after the COVID-19 Pandemic: An Empirical Study among Retailers in India

From Values to Behavior: Proposition of an Integrating Model

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