Applying a hybrid DEA model to evaluate the influence of marketing activities to operational efficiency on Taiwan’s international tourist hotels

Huang, Chin-Wei; Chiu, Yung‐ho; Ting, Chung-Te; Lin, Chen-Hsien

doi:10.1057/jors.2011.58

Cited by 21 publications

(12 citation statements)

References 55 publications

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“…The family of efficiency-based approaches incorporates data envelopment analysis, stochastic frontier approach and importance-performance analysis. Most studies that have evaluated H/T performance using efficiency-based approaches adopted the data envelopment analysis methodology (Chiang et al , 2004; Huang et al , 2012; Neves and Lourenço, 2009; Oliveira et al , 2013). Data envelopment analysis (DEA) assumes that there are no random fluctuations from the efficient frontier – in other words, all deviations are considered inefficiencies (Chen, 2007).…”

Section: State Of the Artmentioning

confidence: 99%

Performance measurement and management research in the hospitality and tourism industry

Altin

Köseoğlu

et al. 2018

Int J Contemp Hospitality Mngt

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Purpose The purpose of this paper is to provide a critical review of the performance management literature in the hospitality and tourism (H/T) industry. Design/methodology/approach The study is conducted through a critical literature review based on three dimensions: progress on ontological and epistemological issues, on the purpose of performance measurement (PM) and on the emerging contexts. Findings The progress on the three topics, namely, ontological and epistemological, purpose and emerging context, is addressed. Based on these three issues, the performance management literature in the H/T industry has not had any concrete structure. Few studies have been conducted reviewing the progress on performance criteria in the hotel industry. A research agenda is recommended to build a concrete structure in the field. Research limitations/implications This study focused on only leading H/T journals to analyze the progress on the performance management literature in the H/T industry. The findings can help researchers (re)design research agendas to contribute to both mainstream performance management literature and literature related to the H/T industry. Originality/value This is one of the first studies highlighting the progress on the performance management literature in hospitality and tourism by considering ontological and epistemological issues, the purpose of PM and the emerging contexts.

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Section: State Of the Artmentioning

confidence: 99%

Performance measurement and management research in the hospitality and tourism industry

Altin

Köseoğlu

et al. 2018

Int J Contemp Hospitality Mngt

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“…Pulina et al (2010), have employed DEA -Window analysis to analyse the efficiency of hotels across all of the 20 regions in Italy. A modified two-stage model was employed by Huang, et al, (2011) to evaluate productive efficiency, occupancy, and catering service effectiveness in Taiwan's international tourist hotels. Their findings showed that 39 hotels were performing well while 25 hotels were inefficient.…”

Section: Literature Reviewmentioning

confidence: 99%

Investigation on the Efficiency of International Tourism Industry in Sri Lanka: An Application of DEA Production Frontier Approach

Ajith

Lelwala

2019

Jnl. Soc. Sci. Hum. Rev

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This study attempted at evaluating the performance of international tourism industry in Sri Lanka in terms of technical efficiency with the use of nonparametric production frontier approach which is based on data envelopment analysis (DEA). Accordingly, different DEA specifications were employed related to different combinations of outcomes of tourism industry. Official tourism receipts, direct employment generation and foreign guest nights were considered as outputs while number of beds / number of hotel rooms, international tourist arrivals and all items tourist price index was treated as inputs into the different models. Finally, a single model was estimated amalgamating all three different outputs into one model for the sample period. Findings revealed that the tourism industry has been operating inefficiently within the last three decades and have possibilities for further improvements altering the inputs of the industry since DEA efficiency scores are relative measures. It further revealed that investment on construction work such as construction of more hotels is wastage of resources and some strategies should be formulated to increase the room occupancy rate and control inflation on tourism activities in terms of the tourist prices. Marketing or promotional strategies need to be initiated to increase international visitor arrivals as well as average room occupancy rates since the industry is prevailing increasing returns to scale efficiency.

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“…Liu, Chen, Chiu, and Kuo (2013) applied DEA, three-stage DEA (3SDEA), and artificial neural network (ANN) to measure the technical efficiency of 29 semi-conductor firms in Taiwan. Huang, Chiu, Ting, and Lin (2012) used the hybrid DEA model, in which the proportionate inputs are evaluated with a radial measure, and the nonproportionate inputs are evaluated with a nonradial measure in order to evaluate the impact of marketing expense on the efficiency of Taiwan's international tourist hotels. They indicated that the inefficiency caused from excess marketing expense is the main reason for lower efficiency in many tourist hotels, especially to chainoperated hotels and hotels that cater to domestic clients.…”

Section: Previous Studiesmentioning

confidence: 99%

A Frontier Analysis Approach to Analyze the Operating Efficiency of Cable and Satellite Companies in the United States

Malhotra¹,

Malhotra²,

Campbell³

2015

Applications of Management Science

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Applying a hybrid DEA model to evaluate the influence of marketing activities to operational efficiency on Taiwan’s international tourist hotels

Cited by 21 publications

References 55 publications

Performance measurement and management research in the hospitality and tourism industry

Performance measurement and management research in the hospitality and tourism industry

Investigation on the Efficiency of International Tourism Industry in Sri Lanka: An Application of DEA Production Frontier Approach

A Frontier Analysis Approach to Analyze the Operating Efficiency of Cable and Satellite Companies in the United States

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