2017
DOI: 10.3390/nu9080901
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Applying a Consumer Behavior Lens to Salt Reduction Initiatives

Abstract: Reformulation of food products to reduce salt content has been a central strategy for achieving population level salt reduction. In this paper, we reflect on current reformulation strategies and consider how consumer behavior determines the ultimate success of these strategies. We consider the merits of adopting a ‘health by stealth’, silent approach to reformulation compared to implementing a communications strategy which draws on labeling initiatives in tandem with reformulation efforts. We end this paper by… Show more

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Cited by 29 publications
(23 citation statements)
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References 43 publications
(65 reference statements)
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“…Reformulation aims to improve the nutritional content of manufactured foods, either by increasing beneficial nutrients, or reducing risk-associated nutrients. Often, manufacturers make modest nutritional changes over a period of time to allow consumers’ tastes to adjust accordingly, referred to as “health by stealth” [47], but in recent years Australian muesli bar manufacturers have openly shared efforts to reduce salt, fat, sugar, and increase dietary fibre [48]. There is evidence to show reduction targets are effective, with a 2018 review of voluntary sodium reduction targets in soup demonstrating a 6% reduction in sodium levels in soup products between 2011 and 2014, with 67–74% of products compliant with targets [49].…”
Section: Discussionmentioning
confidence: 99%
“…Reformulation aims to improve the nutritional content of manufactured foods, either by increasing beneficial nutrients, or reducing risk-associated nutrients. Often, manufacturers make modest nutritional changes over a period of time to allow consumers’ tastes to adjust accordingly, referred to as “health by stealth” [47], but in recent years Australian muesli bar manufacturers have openly shared efforts to reduce salt, fat, sugar, and increase dietary fibre [48]. There is evidence to show reduction targets are effective, with a 2018 review of voluntary sodium reduction targets in soup demonstrating a 6% reduction in sodium levels in soup products between 2011 and 2014, with 67–74% of products compliant with targets [49].…”
Section: Discussionmentioning
confidence: 99%
“…Therefore, a significant lowering in the current salt intake requires a shift in both commercial foods and consumer behavior [11]. Regan et al [12] called for a multi-actor approach that utilizes co-designed, participatory tools to facilitate the involvement of all stakeholders, especially consumers, in making decisions around how best to achieve population-level salt reduction. In 2011, 10 countries had front-of-pack salt labelling schemes [13].…”
Section: Introductionmentioning
confidence: 99%
“…2 In an attempt to reduce the consumption of salt through processed foods, a number of salt reduction strategies have been demonstrated and successfully applied by the industry. These include reduction by stealth, 3 modulation of the salt crystal size, and compartmentalisation in solid foods such as crisps and bread. [4][5][6] The latter two approaches are challenging to apply in high moisture foods simply because salt dissolves in water.…”
Section: Introductionmentioning
confidence: 99%