Applying a Conceptual Framework to Analyze Online Reputation of Tourism Destinations

Social Media Marketing in Tourism and Hospitality

“…All these trends could become opportunities for travel companies to develop marketing strategies toward various target markets (Inversini et al 2010;. Moreover, in view of the effect on purchases of negative customers' feedbacks published on the Net Laczniak et al 2001), companies may sometimes face some threats.…”

“…The opportunity for individuals to share their experiences with other people all over the world Inversini et al 2010) takes power away from companies and delivers it into the hands of consumers . Online user-generated content can be shared through posted reviews (consumer opinions on apposite websites such as blogs or commercial review websites), mailbags (customer opinions on the seller's website), electronic mailing lists and personal emails (consumer opinions sent by email), chat rooms and instant messaging (one-to-one real conversation on the Internet and Mobile), and posts on social networks (posts on Facebook, Linkedin, etc.…”

Online visit opinions about attractions of the religious heritage: an argumentative approach

“…Some studies focused, for instance, on the ranking obtained by specific destinations on social media websites (Dowling 2008), some others on the frequency of keywords and their relationship (Pan, MacLaurin, and Crotts 2007), and also models have been developed with the specific aim of classifying the content of online dialogues around a destination (Inversini et al 2010), but seldom analyses of UGC content itself have been conducted (De Ascaniis and Greco Morasso 2011; De Ascaniis and Gretzel 2013). In general, using a quantitative approach to UGC does not tell us the whole story about how users read their fellow travelers' comments and why they might influence their decisions.…”

The challenge of linking destination online reputation with competitiveness

“…Despite the fact that the reputation concept still gives rise to a degree of discussion, there is some consensus on two questions: the relation between reputation as the opinion shared among a group of stakeholders and, on the other hand, the impact of reputation on success. In particular, online reputation stems from the aggregation of the entire range of online conversations (Inversini, Marchiori, Dedekind & Cantoni, 2010). As a result, "online reputation depends on both the positive and negative opinions exchanged on the web through social media and on the virality of these comments and then shared" (Micera & Crispino, 2017, p. 407).…”