The difference between 'beating' and 'pushing' results in the perception that a push just makes the object move as a whole, while a beat produces also a sound. Through a detailed analysis of the physics underlying such everyday experiences, we identify the strength, the duration and the softness of the applied contact force, as the main (measurable) characteristics that mark such difference. The strength determines the final velocity ∆v achieved by the body. The duration 2τ compares to the time τ the sound takes to cross the body. The softness γ (a positive exponent) results from the shape in time of the contact force. Those three elements enter the formula for the intensity of the sound produced. The relevant role of the softness is stressed and specific values are calculated for a thin metallic bar, chosen as the simplest possible model system.