Applied Artificial Intelligence and user satisfaction: Smartwatch usage for healthcare in Bangladesh during COVID-19

Abstract

The evolution of Artificial Intelligence (AI) has revolutionized many aspects of human life, including healthcare. Amidst the Covid-19 pandemic, AI-enabled smartwatches are being used to help users to self-monitor and self-manage their health. Using a framework based on Stimulus-Organism-Response (S–O-R) theory, this present study aimed to explore the use of AI-enabled smartwatches for health purposes, in particular the effects of product quality, service quality, perceived convenience, and perceived ease of use on user experience, trust and user satisfaction. Based on a purposive survey sample of 486 smartphone users in Bangladesh, data collected was analyzed using SPSS software for elementary analyses and PLS-SEM for hypotheses testing. The findings showed that the predictors, namely product quality, service quality, perceived convenience, and perceived ease of use, significantly affected user experience and trust. Similarly, user experience and trust were influential on user satisfaction and played partial mediating roles between predictors and user satisfaction. Besides, gender and age moderate the relationships of experience and trust with customer satisfaction. These findings support the S–O-R theoretical framework and have practical implications for brand and marketing managers of smartwatches in developing product features and understanding users' attitudes and behaviours.

Assessing Factors Influencing Technology Adoption for Online Purchasing Amid COVID-19 in Qatar: Moderating Role of Word of Mouth

“…Hsu et al (2015) and Khatoon et al (2020) mentioned the effects of perceived playfulness. They perceived flow on customer satisfaction and purchase intentions using playfulness and perceived flow as an outcome (Uzir et al, 2021a). The findings revealed that the customer's perception of playfulness and flow is influenced by the quality of the website (Amin et al, 2020;Ashfaq et al, 2020).…”

“…Accordingly, it was adapted and added as a construct into the established technology adoption model (Venkatesh et al, 2012). Thus, value in the shopping process raises the pleasure and emotional involvement provided by the bargaining process (Uzir et al, 2021a;Hassan et al, 2022;Naveed et al, 2022). According to Venkatesh et al (2012), the pleasure and satisfaction generated by the bargaining process is a kind of hedonic shopping value.…”

“…Consumers have been inclined to change their preferences and behavioral patterns (Abbas et al, 2019a;Shuja et al, 2020a;Shuja et al, 2020b;Yoosefi Lebni et al, 2020;Azadi et al, 2021;Azizi et al, 2021;Maqsood et al, 2021). It includes shifting to online purchase needs and substitute pickups and delivery options (Uzir et al, 2021a;Uzir et al, 2021b;Ghazali et al, 2022).…”

“…Perceived risk is consumer utilization of novel digital technologies having an unfortunate upshot. Besides, consumer inclination to accept risk on the propensity of favorable presumption on behavior in a digital platform could be regarded as a technology of trust (Ennew & Sekhon, 2007;Uzir et al, 2021a). Technology trust as a variable is recently applied in adopting digital medication studies.…”

“…McKinsey (2020) reports that 15% of European consumers have already adopted new online grocery services and 12% have even switched to new grocery stores after home delivery or click-and-collect services. These new customer segments appear to be continuing to use online grocery services even after the first peak of the pandemic (Uzir et al, 2021a;Uzir et al, 2021b;Tyrvainen et al, 2022). The pandemic has changed online shopping worldwide, including Qatar and other Gulf countries.…”