Abstract.Let A' be the class of functions f(z) ~ z + a2z2 + • • • , which are regular and univalently convex in \z\ < 1. In this paper we establish certain subordination relations between an arbitrary member / of K, its partial sums and the functions (A/z)/£/(/)<* and y. f'Q t~lf(t)dt. The well-known result that z/2 is subordinate to f(z) in |z| < 1 for every/belonging to K follows as a particular case from our results. We also improve certain results of Robinson regarding subordination by univalent functions. A sufficient condition for a univalent function to be convex of order o is also given.Introduction. Let A denote the class of functions /(z) = z + a2z2 + • • • which are regular in |z| < 1. We denote by 5 the subclass of A consisting of functions/ which are univalent in |z| < 1; S* and K will stand for the usual subclasses of S whose members are, respectively, starlike (w.r.t. the origin) and convex in |z| < 1. A function/belonging to A is said to be convex of order a, 0 < a < 1, in |z| < 1 if