“…There are environmental relationships also to be considered (Food and Agricultural Organization of the United Nations, 2007); however, the major battle about food vs processed food is not pursued further here (Ludwig and Nestle, 2008; Monteiro and Cannon, 2012; Monteiro et al, 2010; Monteiro et al, 2011; Monteiro et al, 2013; Nestle, 2007a, b; Pollan, 2006a; Pollan, 2006b, 2010; Woolf and Nestle, 2008) though elements of this affect weight gain, obesity and all other major noncommunicable diseases (Mozaffarian et al, 2011; Mozaffarian D, 2010; Willett, 2001; Willett, 2006). This side battle focuses the food only push vs those who focus on improving the quality of what is already purchased (Rayner et al, 2013; Roodenburg et al, 2011; Sacks et al, 2011; Wartella et al, 2010). There are major critiques of this approach (Brownell and Koplan, 2011; Nestle and Ludwig, 2010).…”