Application of Visual Design in the Development of Marine Tourist Resources

Pu, Jing; Meng, Yue

doi:10.2112/si98-031.1

Cited by 3 publications

(3 citation statements)

References 4 publications

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“…Other scholars believe that marine tourism activities can attract investment and stimulate the development of the local economy (Maria et al, 2017;Liu and Cao, 2018). And the last one is sustainable development, such as the new development mode of marine tourism based on visual design (Pu and Meng, 2019) and big data mining technology (Yan, 2020), the study on the dependence and impact between human activities and marine ecosystem services (Bryhn et al, 2020), and the challenges for marine tourism development (Tsilimigkas and Rempis, 2021).…”

Section: Marine Tourismmentioning

confidence: 99%

Marine tourism omnichannel coordination

Tang

Chen

Peng

2022

MAEM

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PurposeWith the growing economic impact of e-commerce and the increasing trend of omnichannel mode, more considerate services can be provided to customers. This paper aims to explore the optimal practice of business strategies and enrich the research content of marine tourism omnichannel.Design/methodology/approachThis paper studies the optimal practice of bundling pricing and service effort strategies between two tourism suppliers (TSs) and a travel agent (TA) who distributes complementary products in marine tourism omnichannel considering joint efforts of both sides. This study develops five models by Stackelberg and Nash game and introduces the revenue-sharing contract. All outcomes/results are analyzed and the corresponding numerical and sensitivity analyses are conducted to derive more managerial implications and business insights.FindingsThe main findings show that bundling price is directly proportional to inter-channel integration coefficient and service effort level coefficient, and inversely proportional to the price elasticity coefficient. TA tends to provide a higher level of service effort than TSs when TA plays a dominant role. Improving the service effort level unduly leads to a decline in profits. Moreover, TSs and TA can reach a win-win situation under the coordination mechanism and the marine tourism omnichannel can achieve the best performance.Originality/valueA novel and useful approach towards joint equilibrium decisions of bundle pricing and service efforts in marine tourism omnichannel with complementary tourism products under different operational strategies is proposed.

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Section: Marine Tourismmentioning

confidence: 99%

Marine tourism omnichannel coordination

Tang

Chen

Peng

2022

MAEM

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“…This is a very important point in clothing sales [6]. Pu and Meng (2019) pointed out that marine resources can play a great role in many current visual designs and hope to achieve rational and comprehensive optimization of resource development and promote the development of marine resources [7]. Varol (2021) believed that many icons from movies, music, design, politics, and sports had influenced the clothing styles of different periods.…”

Section: Introductionmentioning

confidence: 99%

Visual Design of Brand Image by Marine Bionic System in the Environment of Internet of Things and Machine Learning

Niu

Cho

2022

Wireless Communications and Mobile Computing

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Based on the environment of economic globalization, many clothing companies have increased the requirements for clothing design styles to diversify them, thereby increasing the interest of consumers. The main purpose and motivation are to explore the pattern design of children’s clothing with the marine bionic environment as the design source. Firstly, the collaborative business concept of IoT machine learning is introduced into the field of clothing design. Design styles and elements related to marine bionic environments are introduced. A set of questionnaires about the visual design preferences of children in different families on marine style clothing patterns are designed to examine differences in the cognitive level of color patterns among children of different age groups. Through the sorting, statistics, and analysis of the questionnaire results, different families have a stronger interest in clothing with warm colors as the color style and lines and ordinary paintings as the pattern drawing style. This provides a certain degree of design ideas for related clothing design work and provides unique insights into the visual design of brand image based on the marine bionic system in the Internet of Things (IoT) and machine learning environment.

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“…Generally speaking, the research on the basic theory of sports tourism in China is scattered and not thorough enough. Pu et al believe that sports tourism is all forms of tourism activities related to sports activities [1], which are active or passive, accidental or spontaneous, and leaving home or workplace for non-commercial purposes. Sánchez-Martín et al believe that sports tourism and tourism in general have both similarities and characteristics [2].…”

Section: Introductionmentioning

confidence: 99%

Research on Development Strategy of Ethnic Sports Tourism Resources Based on Stochastic Forest Algorithm

Nie

2022

Mobile Information Systems

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The interactive development mode of combining sports industry with tourism industry has attracted more and more people’s attention and gradually been accepted by people. The organic combination of the two can effectively promote the healthy growth of regional economy. The development and operation mode of minority STRs (sports tourism resources) has become an important topic in the research of sports tourism development. It is not only important for the successful integration of minority traditional sports into tourism industry but also of great significance for promoting the development of sports tourism industry. In this paper, the personalized sports tourism service recommendation system based on multi-objective optimization is studied, and a tourism service combination method based on multi-objective optimization is proposed. This method is based on multi-objective optimization, and the historical data of tourists and their current preferences are considered, respectively. The converted data are used to train the RF (random forest) model offline, and online recommendation only needs to be scored and predicted according to the rules of the RF model. The results show that the online recommendation time of the proposed algorithm is basically below 100 s, which is much lower than that of other recommendation algorithms. The experimental results show that setting the weights of user evaluation information and related tourism information can further improve the matching degree between recommendation results and users’ needs.

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Application of Visual Design in the Development of Marine Tourist Resources

Cited by 3 publications

References 4 publications

Marine tourism omnichannel coordination

Marine tourism omnichannel coordination

Visual Design of Brand Image by Marine Bionic System in the Environment of Internet of Things and Machine Learning

Research on Development Strategy of Ethnic Sports Tourism Resources Based on Stochastic Forest Algorithm

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