“…Innovation as a learning process: Embedding design thinking (Beckman & Barry, 2007) Application of the TRIZ creativity enhancement approach to design of inherently safer chemical processes (Srinivasan & Kraslawski, 2006) Construction Prefabrication and Modularization: increasing productivity in the construction industry (McGraw-Hill Construction, 2011) Application of TRIZ in Building Industry: Study of current situation (Renev & Chechurin, 2016) Consumer products Consumer-product attachment: Measurement and design implications (Schifferstein & Zwartkruis-Pelgrim, 2008) Using TRIZ and human-centered design for consumer product development (van Pelt & Hey, 2011) Food industry Trends in Food Science and Technology (Olsen, 2015) Innovation in agri-food systems (Jongen & Meulenberg, 2005) Hardware Technological Pedagogical Content Knowledge (TPACK) and Design Thinking: A Framework to Support ICT Lesson Design for 21st Century Learning (Koh, Chai, Benjamin, & Hong, 2015) Using the design for Six Sigma approach with TRIZ for new product development (Wang, Yeh, & Chu, 2016) Machinery Innovation as a learning process: Embedding design thinking (Beckman & Barry, 2007) Innovative product development process by integrating QFD with TRIZ (Yamashina, Ito, & Kawada, 2000) Medical devices Medical device development, from technical design to integrated product development (Ocampo & Kaminski, 2019) Integration of creativity enhancement tools in medical device design process (Motyl & Filippi, 2014) Software Design thinking and collaborative learning (Leinonen & Gazulla, 2014) Understanding TRIZ through the review of top cited publications (Chechurin & Borgianni, 2016) Transportation Applying Lean Thinking to new product introduction (Haque & James-moore, 2004) How combinations of TRIZ tools are used in companies -Results of a cluster analysis (Moehrle, 2005b) with experience in TRIZ, and an industry member with 15 years of experience in automotive NPD (and who is the first author of this article). The main objective was to build a unique working approach that incorporates the best of both tools (DT and TRIZ) as well as to set the appropriate time within a typical automotive NPD to insert the unique approach.…”