Proceedings of the 2017 International Conference on Organizational Innovation (ICOI 2017) 2017
DOI: 10.2991/icoi-17.2017.55
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Application of Transaction Cost Theory on Repurchase Intention

Abstract: Abstract-This study presents a theoretical model for understanding repurchase intention for customers. An empirical study was conducted to examine the model. The results indicate that customers' intention to repurchase online is negatively associated with their perceived transaction cost, and perceived transaction cost is associated with resources of ethnic, personal, and indirect quanxi. Furthermore, impulse buying, and environment will influence repurchase intention when customers consider online shopping. A… Show more

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“…The transaction cost theory is the dominant theory for explaining the ownership structure. The theory explains governance frameworks that are based on internal and external transaction costs that differ from market prices or exchanged products (Chen, 2021; Rindfleisch, 2019; North, 1990; Dahlstorm and Nygaard, 1999). Transaction costs are the costs incurred by dealing with another external party to perform any exchange activities and controlling such transactions.…”
Section: Theoretical Framework and Literature Reviewmentioning
confidence: 99%
“…The transaction cost theory is the dominant theory for explaining the ownership structure. The theory explains governance frameworks that are based on internal and external transaction costs that differ from market prices or exchanged products (Chen, 2021; Rindfleisch, 2019; North, 1990; Dahlstorm and Nygaard, 1999). Transaction costs are the costs incurred by dealing with another external party to perform any exchange activities and controlling such transactions.…”
Section: Theoretical Framework and Literature Reviewmentioning
confidence: 99%