2020 6th International Conference on Interactive Digital Media (ICIDM) 2020
DOI: 10.1109/icidm51048.2020.9339605
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Application of Theory Planned Behavior (TPB) and Health Belief Model (HBM) in COVID-19 Prevention: A Literature Review

Abstract: This preliminary study was conducted to provide a literature review about applications of theory of planned behavior and health belief model. These theories have been widely used to explain and predict a person's health-related intention and behavior. Health belief model as well as theory of planned behavior remain the best known theories in health behavior research. The health belief model suggests people's belief about health problems in order to reduce or prevent the chance of disease whereas the theory of … Show more

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Cited by 21 publications
(17 citation statements)
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“…The TPB model proposed by Ajzen [ 14 ] may be one of the most influential theoretical perspectives to explain a range of health behavior intentions or actual behavior. While the TPB has been used in several recent studies of COVID-19 preventive behaviors [ 15 ], to improve the predictive capabilities of the TPB model, it is necessary to study university students’ COVID-19 preventive behavior by including the institutional climate in the TPB model, because the critical role of HEIs in the prevention and control of COVID-19 has been widely reported in the literature [ 16 ]. Although the existing literature recognizes the moderating role of risk perception on a range of health behaviors [ 17 ], to the best of our knowledge, no previous study has examined the variations in the influence of institutional factors and TPB components on COVID-19 preventive behaviors in terms of different levels of risk perception.…”
Section: Introductionmentioning
confidence: 99%
“…The TPB model proposed by Ajzen [ 14 ] may be one of the most influential theoretical perspectives to explain a range of health behavior intentions or actual behavior. While the TPB has been used in several recent studies of COVID-19 preventive behaviors [ 15 ], to improve the predictive capabilities of the TPB model, it is necessary to study university students’ COVID-19 preventive behavior by including the institutional climate in the TPB model, because the critical role of HEIs in the prevention and control of COVID-19 has been widely reported in the literature [ 16 ]. Although the existing literature recognizes the moderating role of risk perception on a range of health behaviors [ 17 ], to the best of our knowledge, no previous study has examined the variations in the influence of institutional factors and TPB components on COVID-19 preventive behaviors in terms of different levels of risk perception.…”
Section: Introductionmentioning
confidence: 99%
“…If the individuals feel that their actions are important to others and wish to do so, then they are more likely to carry out the proposed behavior. A high association of behaviors and subjective norms with behavioral intent and actual behavior has been verified in several studies, such as COVID-19 pandemic studies [33,34]. Limitations of the model include the need to design data collection methods suited to individuals and relate those actions to impacts of the disease.…”
Section: Theoretical Intervention Approaches and Modelsmentioning
confidence: 94%
“…However, studies on the relationship between perceived barriers and behavioural control have received little attention and produced contradictory results. This is evident in the studies [77,78] that examine perceived barriers and behavioural control exclusively.…”
Section: Health Beliefs and Perceived Behavioural Control Of Csementioning
confidence: 99%
“…to PCO (H10), leading us to believe that personal 839 studies to investigate the impact of health beliefs 840 on older adults' reasoned actions [77,83]. The…”
Section: U N C O R R E C T E D a U T H O R P R O O Fmentioning
confidence: 99%