Application of the "Order of Merit Method" to Advertising

join(, Ernest Kilzer

doi:10.2307/2013363

Cited by 5 publications

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“…This method can contribute a simple, quick procedure and high accuracy data collection. In this paper, the assessment method is described and we also verify the Proceedings of the 47th ISCIE International Symposium on Stochastic Systems Theory and Its Applications Honolulu, Dec. [5][6][7][8]2015 usefulness of this method, including the image qualities of the smartphone displays.…”

Section: Introductionmentioning

confidence: 88%

“…However, the assessment using paired comparison has an issue that becomes extremely time-consuming and fatiguing to the assessors in proportion to the number of the stimuli. In other method, a ranking method is the quicker assessment method [8] and this method was applied to an image quality assessment of CR images [10]. Nevertheless, the ranking method is inclined to cause dispersion of the assessors' opinions.…”

Section: Introductionmentioning

confidence: 99%

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Image Quality of a Smartphone Display with Super-Resolution

Mori

Gohshi

2016

Stochastic Systems Theory and its Applications (SSS)

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The smartphone market has been growing rapidly and various smartphone content services are provided. However, the lack of bandwidth for the mobile network limits the smartphone video services to real-time. Most of the videos for smartphones on the internet are low-bitrate and blurring. In our previous works, we proposed a new SR technology that uses nonlinear signal processing (NLSP) and we demonstrated its theoretical capability and image quality for 4K TV sets. We applied NLSP to a smartphone. However, the capability of the NLSP on the smartphone display has not been tested. A subjective assessment using best-worst method was performed to verify the performance of NLSP on the smartphone display. The assessment was conducted by comparing the image qualities of the smartphones with and without NLSP and different manufacturers' smartphones. Assessment data were statistically analyzed, and the assessment results proved that the image quality of the smartphone with NLSP is most superior in resolution.

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Section: Introductionmentioning

confidence: 88%

Section: Introductionmentioning

confidence: 99%

Image Quality of a Smartphone Display with Super-Resolution

Mori

Gohshi

2016

Stochastic Systems Theory and its Applications (SSS)

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“…Order of merit studies, like the focused interviews of Merton and colleagues, were reliant on a stimulus such as soap adverts (Strong 1911) or General Electric lighting ads (Strong 1913). Researchers asked groups of respondents to rate the effectiveness of advertising from the most persuasive to the least persuasive (i.e.…”

Section: Applied Psychology and Order Of Merit Researchmentioning

confidence: 99%

“…There were some similarities discerned at the level of general appeal (i.e. for rational versus emotional appeals) and less so at the individual campaign level (with women apparently preferring images of children, kittens and so forth) (Strong 1911). Conceptually attitudes and opinions were depicted as stable entities for individuals and across groups (Hollingworth 1911), with studies revisiting their initial merit analyses to establish whether respondents' perceptions had changed.…”

Section: Applied Psychology and Order Of Merit Researchmentioning

confidence: 99%

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Focus groups: history, epistemology and non-individualistic consumer research

Tadajewski

2015

Consumption Markets & Culture

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This paper provides an overview of the development and application of focus groups. It rethinks the conventional history associated with this approach in at least four ways. We reinsert a forgotten pioneer of focus groups, Herta Herzog, into our narrative. Secondly, we trace the emergence of group based research to the work of applied psychologists in the early twentieth century and argue that the conditions of possibility for the uptake of this method were contingent on the asking of "why" questions. We follow the thread of "why" questions from the applied psychologists through to motivation research and the promotion of focus groups by Herzog to practitioners. Exploring the literature on motivation research unearths a further novel contribution: we excavate the use of "interpretative focus groups" by this community of practice. In addition, our close reading of motivation research and focus groups permits us to problematise the distinctions made by Calder (1977). We subsequently trace the uptake of this methodology in the tobacco industry as a means of making an epistemological and political argument for the greater use of focus groups. Initially, we do so by charting the rise of social constructionism and non-individualistic consumer research. This enables us to navigate the highways and byways of discursive psychology, interpretive research, Consumer Culture Theory and on to feminist and Critical Marketing Studies. The engagement with focus groups with respect to the latter traditions is woefully underdeveloped. Our political argument is that focus group methodology can speak to the interests of many constituents in marketing theory and practice. It is not wedded to any specific social or political agenda. This means its potential contribution to the study of consumption, markets and culture is multi-faceted.

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Edward Kellog Strong, Jr.: First Author of the Strong Interest Inventory

Hansen

1987

Jour of Counseling & Develop

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Application of the "Order of Merit Method" to Advertising

Cited by 5 publications

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Image Quality of a Smartphone Display with Super-Resolution

Image Quality of a Smartphone Display with Super-Resolution

Focus groups: history, epistemology and non-individualistic consumer research

Edward Kellog Strong, Jr.: First Author of the Strong Interest Inventory

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