Application of the Extended Theory of Planned Behavior to Understand Holiday Purchase Intention During the COVID-19 Period

Abstract

This study aimed to evaluate the holiday purchasing intentions of touristic consumers during the COVID-19 pandemic within the scope of the expanded TPB, which is empirically tested in very large areas in the disclosure of behaviors. In this study, in addition to TPB variables, fatigue variable was included. With the long-term nature and intensity of COVID-19, many people have naturally experienced some kind of physical or psychological fatigue. The impact of this fatigue caused by COVID-19 on the intention to buy holidays can be critical. In the first part of the study, holiday purchasing intentions, COVID-19 pandemic period, theory of planned behavior, and fatigue were explained. In the methodological part of the study, 389 people who were potential touristic consumers were surveyed. The data collected from the participants were measured by statistical analysis method, and the findings were reached.

A Research on Thermal Tourism Experience, Satisfaction, Mood and Behavioral Intention

“…(2013), turistlerin duygusal deneyimleri ile davranışsal niyetleri arasındaki ilişkide memnuniyetin aracılık rolünü araştırdıkları çalışmalarında memnuniyetin herhangi bir aracılık rolünün olmadığı sonucuna ulaşmışlardır Davranışsal niyet müşterilerin hizmet sağlayıcılara olumlu ve olumsuz dönüt yapmaları durumudur. Davranışa yönelik niyet, tutum, öznel norm ve algılanan davranışsal kontrolden etkilenir (Erten, 2001;Göker ve Ayar, 2021). Bu olumlu dönüt içerisinde işletmeyi yeniden ziyaret etmek ya da olumlu tavsiyelerde bulunma durumu vardır (Kock vd., 2016, Tavitiyaman, vd., 2021.…”