Continuum modelling of complex industrial systems can be addressed with the aid of micromechanical parameterisations. The appropriate framework has been demonstrated through recent work in the area of modelling complex industrial processes which involve granular material. In this paper, the framework is set for the continuum modelling of friction welding processes with the aid of information, which is derived at the microscopic level. Sliding frictional behaviour of an unlubricated metal couple was studied experimentally and was found to be strongly influenced by operating conditions such as sliding speed and interface temperature for the titanium alloy Ti6Al4V. The different friction regimes observed experimentally are explained using an analytical contact model, which represents the moving system of two interconnected plates at the sliding interface with bonds, which continuously form and rupture during sliding. Moreover, the characterised frictional behaviour, which depends on interface temperature, is used to model numerically the non-linear thermo-mechanical process of linear friction welding of Ti6Al4V.