Abstract:Abstract. Based on the cultivating target of application-oriented universities for students, this paper analyzes the main problems of "pharmaceutical marketing" existing in the aspects of course construction, teacher's teaching concept, student's leading role and evaluation method etc., and discusses the procedure, contents and key points of scenario simulation method (role play) applied in this course so as to improve the learning interest and effect of students.
Set email alert for when this publication receives citations?
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.