Application of QFD Methodology to Red Wine Sector

Abstract

Purpose/objectives: Foods by their nature constitute very complex systems; many ingredients interact with each other and can influence the process optimization. In the food chain, a distinction must be made between processed and non-processed products. Often the products do not have a brand and then the responsibility for the quality of the product is not as clear as it is for branded products. For processed products (branded), the processing industries make use of a quality system, often considering the entire production chain, from raw materials to distribution and consumption. The authors of this paper aimed to analyze the quality management of wine in general and red wine in particular.Design/methodology: The authors designed an analysis based on a specific Quality Engineering methodology, namely "Quality Function Deployment" (QFD), which allows the translation of the beneficiary's wishes in technical and quality characteristics of the product, using the matrix diagram known in the literature as "House of Quality".Findings: The authors have adapted this specific tool of quality engineering to the issue of wine quality management, in order to individualize the criticalities and identify the correlations between them.Originality/value: Application of the "House of Quality" methodology of quality engineering in the food field.Possible practical implications: Using the QFD methodology in case of negative correlations, which requires finding another solution which meets the intended purpose without adversely affecting other solution found.

The Application of QFD and BMC for Furniture Development: A Case Study of Wickerwork Handicraft in Thailand

“…In research related to pottery, the QFD technique has been applied in the design and development of automatic pottery wheels for small and medium-sized enterprises in India by collecting data and converting customer requirements into technical requirements before the design and development of an automatic pottery wheel (Patil et al 2016). Dragulanescu and Sandu (2021) applied QFD methodology and House of Quality for wine quality management in Romania. Fazeli and Peng (2021) proposed the Best-Worst Method and the Full Consistency Method, or FUCOM, to decide the weights of technical measures in the relationship matrix.…”