Application of Enhanced SWOT Analysis in the Future-oriented Public Management of Technology

Nazarko, Joanicjusz; Ejdys, Joanna; Halicka, Katarzyna; Magruk, Andrzej; Nazarko, Łukasz; Skorek, Adam

doi:10.1016/j.proeng.2017.03.140

Cited by 44 publications

(43 citation statements)

References 12 publications

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“…On the other hand, other academics suggest that marketing orientation induces successful innovation and greater organizational performance (Jaw et al 2010;Baker, Sinkula 2007;Kohli, Jaworski 1994;Nazarko et al 2013). The main findings of the study concerning the interrelation between marketing orientation and innovation are shown in Table 1.…”

Section: Theoretical Background Of Marketing Orientationmentioning

confidence: 84%

Market orientation vs. inovativeness of SMEs of Podlaskie province

Ejdys

2015

Business: Theory and Practice

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This research aims to examine the impact of marketing orientation on the innovation level among Small and Medium Size (SMEs) from Podlaskie Province. A survey utilizing a questionnaire was conducted among 137 companies in the Podlaskie Voivodeship. Altogether 3 hypotheses concerning marketing orientation and innovativeness level have been examined with the use of the hierarchical regression techniques. The relation between three types of marketing orientation and innovativeness has been analysed: customer orientation, competitor orientation and interfunctional coordination. The research results show that marketing orientation has a positive total effect on improving innovativeness. The conclusions suggest, contrary to the marketing orientation sources, that customer orientation hinder marketing innovation. A positive interrelation between customer orientation and competitor orientation, as a component of marketing orientation and innovation was supported. The positive interrelationships between inter-functional orientation and innovativeness was rejected. The study explores the relationship between marketing orientation and innovativeness, thus theoretically contributing to marketing orientation literature. Moreover, relevant ramifications are provided for management, concerning the ways to boost the level of innovativeness.

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Section: Theoretical Background Of Marketing Orientationmentioning

confidence: 84%

Market orientation vs. inovativeness of SMEs of Podlaskie province

Ejdys

2015

Business: Theory and Practice

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“…Thus, anticipation, in addition to regulation, becomes a new critical element of innovation governance [49]. Even more than before, innovators are encouraged to practice reflexivity in the form of foresight [50], Future-Oriented Technology Analysis [51,52] or innovative forms of Technology Assessment [53,54]. This is easier said than done, as anticipation of future impacts of innovation (often unintended and ambiguous) falls into the Collingridge dilemma: "When change is easy, the need for it cannot be foreseen; when the need for change is apparent, change has become expensive, difficult, and time-consuming" [55].…”

Section: Discussionmentioning

confidence: 99%

Responsible Research and Innovation in Enterprises: Benefits, Barriers and the Problem of Assessment

Nazarko

2020

Journal of Open Innovation: Technology, Market, and Complexity

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In the paper, the author takes stock of the conceptual reflection and empirical studies described in the current scientific literature on responsible innovation in the context of the emergence of the Responsible Research and Innovation (RRI) concept. RRI has been promoted in the European Union as a part of the Europe 2020 strategy with the objective of making research and innovation more sustainable and inclusive. As more than half of the EU’s firms declare they are conducting innovation activities, RRI problems are more relevant than ever. There remain many open questions, unresolved dilemmas and empirical white spots that call for more research in this field. This paper’s focus is the problem of RRI acceptance as a global framework for responsible innovation and the scarcity of suitable instruments that may help industries understand and adopt this concept. The main contributions of this paper include critical analysis of the RRI concept and its implications for industry, proposing a concept of an RRI index for innovating enterprises.

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“…The research allowed to understand better the level of future preparedness of the selected group of companies. The growing body of research [12] suggest the usefulness and effectiveness of foresight tools in the strategic management of companies of different sizes. It seems that the foresight potential is not fully appreciated and utilised among large companies in Podlaskie Voivodship.…”

Section: Discussionmentioning

confidence: 99%

Future Preparedness and Futures Literacy Needs in Large Enterprises: A Regional Pilot Study

Nazarko

2020

MATEC Web Conf.

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Future preparedness in enterprises is seen as an important factor affecting their performance and long-term survival. Different organisations present various approaches to reflecting on alternative future visions of their businesses. They are also characterised by different styles of translating those reflections into action with the aim of achieving a desirable version of their future. The paper presents the results of research which aimed at exploring how large Polish, mostly industrial, enterprises reflect on their long-term future. It also attempts to answer the question on the need for fostering futures literacy in Polish business milieu. The research fills in the gap in the study of future orientation of the Polish enterprises and it may be a starting point for the more in-depth qualitative and quantitative investigations. The study has been carried out on a sample of large enterprises in Podlaskie Voivodship, Poland.

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Application of Enhanced SWOT Analysis in the Future-oriented Public Management of Technology

Cited by 44 publications

References 12 publications

Market orientation vs. inovativeness of SMEs of Podlaskie province

Market orientation vs. inovativeness of SMEs of Podlaskie province

Responsible Research and Innovation in Enterprises: Benefits, Barriers and the Problem of Assessment

Future Preparedness and Futures Literacy Needs in Large Enterprises: A Regional Pilot Study

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