2023
DOI: 10.33395/jmp.v12i1.12667
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Application of ChatGPT in Improving Operational Efficiency in the Context of Entrepreneurship

Abu Muna Almaududi Ausat,
Andy Rachman,
Syamsu Rijal
et al.

Abstract: In the ever-evolving digital era, the use of AI has become a major focus in various fields. One example is the application of AI technology in the context of entrepreneurship. Entrepreneurship is an activity that involves developing, launching, and managing new or innovative ventures. In this study, the main objective is to explore the application of ChatGPT in improving operational efficiency in the context of entrepreneurship. The focus of this study is primarily qualitative. Methods for gathering data inclu… Show more

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Cited by 6 publications
(3 citation statements)
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“…ChatGPT, as part of GPT-3, is designed to interact with users via text in a conversational format such as chat or instant messaging. Users can provide text input in the form of questions or statements, and ChatGPT will respond with relevant and informative text (Ausat, Rachman, et al, 2023). One of the key advantages of ChatGPT is its ability to generate text that is more natural and responsive than previous NLP models.…”
Section: Literature Review Chatgptmentioning
confidence: 99%
“…ChatGPT, as part of GPT-3, is designed to interact with users via text in a conversational format such as chat or instant messaging. Users can provide text input in the form of questions or statements, and ChatGPT will respond with relevant and informative text (Ausat, Rachman, et al, 2023). One of the key advantages of ChatGPT is its ability to generate text that is more natural and responsive than previous NLP models.…”
Section: Literature Review Chatgptmentioning
confidence: 99%
“…Furthermore, it is imperative to take into account the dimensions of fairness and equity. The ChatGPT model utilises training data sourced from the internet, which has the potential to exhibit biases and inequalities that are inherent to these data sources (Ausat, Rachman, et al, 2023). When employing ChatGPT in leadership and decision-making scenarios, it is crucial to acknowledge the potential biases associated with its use and make concerted efforts to mitigate their influence on the decision-making process.…”
Section: Introductionmentioning
confidence: 99%
“…Shahsavar and Choudhury argued that the advent of information technology has promoted significant innovations and advancements in various industries such as hospitality, automobile, manufacturing, and energy, revolutionizing the business perception and how customers interact with such businesses. Among the massively innovative artificial intelligent technology released in the past decade, ChatGPT (generative pre-trained transformer) has emerged as an exceptional language model that can process information and generate accurate text that resembles human thinking [1]. With the consistently increased demand for improved customer experience and interactions, organizations are seeking alternative ways of aligning their systems and processes with ChatGPT to remodel customer integrations, offer maximum assistance for customer service, and resolve critical issues in the industry.…”
Section: Introduction 1research Backgroundmentioning
confidence: 99%