Application of artificial intelligence in digital marketing
Mirjana Marić,
Olivera Grljević,
Luka Gluščević
Abstract:Contemporary digital technologies have significantly influenced the transformation of marketing activities in companies over the past decade. Artificial intelligence is considered one of the most disruptive modern technologies. Their implementation is the most significant challenge of digital marketing. Artificial intelligence can automate customer service, generate content, and enable targeted ad campaigns. The problem identified by the authors is that smaller companies and entrepreneurs lack the necessary kn… Show more
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