Application of Analytical Hierarchy Process for site selection for container leasing and selling company

Abstract

Obtaining a competitive advantage in the fierce globalized market has been the objective of several organizations. And, within this context, location can be identified as one of the important elements of differentiation. At the same time, the selection of an ideal location for setting up a company is a strategic challenge to be overcome by decision makers, and this is explained by the high number of attributes involved in this selection. Something that not only demands an expanded reflection on this topic, but also encompasses different opinions from different stakeholders that need to be brought together. Thus, considering the multiplicity of factors and sub-factors present in this context, in addition to the need to gather opinions, in this work a survey was used to support the operationalization of the Analytic Hierarchy Process (AHP) multi-criteria method, in order to contribute to the decision-making process. selection of a location for the installation of a container leasing and sales company. The results indicated that the main factor in decision making, according to the respondents, is regional development.