Application of a New Cultivation Model in an Undergraduate 'Convention and Exhibition Management' Study Program

Abstract

Convention and exhibition management is a practical and emerging new major in colleges and universities. Students are required to master strong practical and comprehensive coordination skills. However, the professional demand of the convention and exhibition industry cannot be met under the traditional general education training model. Hence, the present study combines the professional work-oriented undergraduate training with the cooperative education concept and proposes the industry accreditation plus government advisory cooperative undergraduate training model. In addition, a school–enterprise dual-element student training system is built. The key realization path of the "four in one" of the government, school, industry, and students with students as the core is carried out combined with path–goal theory. The cultivation model proposed in this paper is approved and recognized by both students and enterprises. The reformed cultivation model improves the overall quality of graduates and the satisfaction of employers. This model can better meet the expectations from graduates of convention and exhibition majors in modern society compared with the traditional education model.

Artificial Intelligence Technology Facilitates Model Innovation in Higher Education Management and Student Training Mechanisms

“…70 schools in Canadian regions were randomly surveyed, and the data obtained through 8-month follow-up observations showed that strengthening home-school communication can solve students' multiple Learning problems [15]. Zhang, H. et al put forward the cultivation concept of cooperation between students and higher education that combines professional work and undergraduate training, and for the exhibition management profession, put forward the cooperative training mode of industry certification + government consulting, realizing the four-in-one critical paths of the government, school, industry, and students, and the optimization and reform of the student training mechanism, which improved the students' comprehensive literacy [16]. This paper first analyzes the structure and principles of web crawler technology in depth and then adopts this technology to obtain research data on higher education management and student cultivation.…”