Application of a classical model of competitive business strategy to orthodontic practice

Hughes, Diane; Landay, Merwyn; Straja, Sorin R.; Tuncay, Orhan C.

doi:10.1016/s0889-5406(96)70043-4

Cited by 11 publications

(5 citation statements)

References 7 publications

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“…Essix retainers have been shown to be equally as effective in preventing relapse, more costeffective, and more preferred by patients when compared to Hawley retainers. 6,14 According to Hughes et al, 15 businesses that thrive in a competitive environment have defined and effective strategies for clinical practice. More specifically, an efficient, successful orthodontic practice is one that capitalizes on a high number of active cases and minimizes overhead.…”

Section: Introductionmentioning

confidence: 99%

Factors affecting orthodontists' management of the retention phase

Bibona

Shroff

Best

et al. 2013

The Angle Orthodontist

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Section: Introductionmentioning

confidence: 99%

Factors affecting orthodontists' management of the retention phase

Bibona

Shroff

Best

et al. 2013

The Angle Orthodontist

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“…1 This applies to orthodontics, which can, at times, be regarded as a discretionary service. 2 The main ways of acquiring orthodontic patients are through patient referrals, dentist referrals, staff referrals, visibility through community involvement, advertising, and insurance sources. 3 Traditionally, most new orthodontic patients come from general dentist referrals and patient referrals, which have typically yielded satisfactory patient numbers.…”

Section: Introductionmentioning

confidence: 99%

Media Advertising Effects on Consumer Perception of Orthodontic Treatment Quality

Edwards

Shroff

Lindauer

et al. 2008

The Angle Orthodontist

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Objective:To determine the effect of media advertising on consumer perception of orthodontic treatment quality. Materials and Methods: A survey instrument was designed to evaluate factors influencing consumer selection of an orthodontist and consumer perception of different forms of media advertising (radio, television, newspaper, magazine, direct mail, and billboard) by orthodontic practices. The surveys were distributed by eight orthodontic offices in and around the Richmond, Virginia area. The survey return rate was 97%. Results: Respondents most often cited dentist and patient referrals as how they learned of the orthodontic practices they visited (50% to 57%). A caring attitude and good practitioner reputation were the top reasons influencing actual selection of an orthodontist (53% and 49%, respectively). Of respondents, 14% to 24% felt that advertising orthodontists would offer a lower quality of care than nonadvertising orthodontists. Newspaper, magazine, and direct mail advertisements were viewed more favorably than radio, television, and billboard advertisements. Chi-square analyses revealed few statistically significant differences in perception between different income and education groups. Conclusions: The majority of patients do not perceive advertising to reflect poorly on the quality of orthodontic care. However, patients with different income and education levels perceive media advertising differently.

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“…Despite ethical reservations by the medical profession with regard to advertising their services, 29 orthodontics is seen by many as a business, subject to competitive market forces. 30 It has also been pointed out that patients are demanding more information and choice for themselves and their children with the majority being receptive to advertising by orthodontists. 29 Indeed, among orthodontic practitioners, a recent survey found that only 37% did not advertise and of those who did advertise, 28% did so in the Yellow Pages, 23% on their own website and 7% in a magazine or newspaper.…”

Section: Sources Of Referralmentioning

confidence: 99%