Application of a Check‐all‐that‐apply Question to the Development of Chocolate Milk Desserts

Abstract

Check-all-that-apply (CATA) questions could be a simple alternative to get an insight on consumer perception of a food product. In the present work, CATA questions were used in the development of chocolate milk desserts. Nine chocolate milk desserts were formulated with different sugar and cacao concentration. A consumer study was performed with 70 people, who were asked to score their overall liking and to answer a CATA question that included 18 sensory and hedonic terms. Besides, the samples were evaluated by a trained assessors' panel. Highly significant differences were found in the frequencies in which CATA terms were used for describing the nine desserts, suggesting that this methodology was able to detect differences in consumer perception of the desserts. Sample configuration from consumers' CATA counts and trained assessors data were similar, suggesting a good agreement between both evaluations. PRACTICAL APPLICATIONSThe use of a CATA question resulted in a simple and valid approach to gather information about consumers' perception of the product, including both 4 Corresponding their sensory and hedonic impression. This methodology enabled the direct identification of drivers of liking for groups of consumers with different preference patterns. Considering results from the present study, the use of CATA questions could be an interesting methodology to obtain a sensory map based only on consumer perception of the products and to perform external preference mapping when a sensory trained panel is not available. 68G. ARES ET AL.

Effects of micronized sodium chloride on the sensory profile and consumer acceptance of turkey ham with reduced sodium content

“…The participants were offered water and a cracker between samples. After evaluating each product, the consumers were asked to select the words that expressed their opinion about the product they had tasted from a list of 24 sensory descriptors, following the protocol proposed by Ares et al (2010a). The terms in the list were collected from previous studies in which consumers were asked to express their opinions about the same type of product using their own words.…”

“…Sensory techniques, such as CATA (check-all-that-apply) and flash profiling, are relatively new methods for conducting consumer studies and have been used to study jams (Dairou & Sieffermann, 2002), powdered juices, (Ares et al, 2010b), iced teas (Veinand et al, 2011), and milk desserts (Ares et al, 2010a). Flash profile is a rapid sensory profiling technique designed to meet industrial needs by combining free-choice profiling with ranking.…”

The development of an emotion lexicon for the coffee drinking experience

“…Check-all-that-apply (CATA) method (Dooley, Lee, & Meullenet, 2010;Ares, Barreiro, Deliza, Gimenez, & Gambaro, 2010) was used to record the responses. The use of a smaller number of consumers with CATA method was utilized because our objective was to capture as many emotions related to coffee drinking.…”

Metodologias sensoriais descritivas mais rápidas e versáteis – uma atualidade na ciência sensorial

“…Estudos que comparam sua eficiência em relação ao uso de avaliadores treinados relatam altas correlações detectadas entre as avaliações, evidenciando que os consumidores são capazes de avaliar os atributos sensoriais de uma forma semelhante (BRUZZONE et al, 2012;ARES et al, 2010). Sua principal limitação, segundo Dolley et al (2010), reside no fato de não serem medidas as intensidades dos atributos apresentados na lista.…”