Decisions about fertiliser applications are fraught with uncertainty. Uncertainty about the outcome of an application of fertiliser is caused by unknown or uncontrolled variation about the condition of the soil to which it is applied, its fate, and the demand from the crop. Uncertainty can be eased by providing information which reduces ignorance about the likely outcomes of applying fertiliser, thereby increasing the decision-maker's chances of success. Such information could include analyses of soil and plant tissue, prior information about crop performance, and predictions of climate and prices. This information could be used to improve the rate, location and timing of applications. Precision agriculture technology greatly enhances our ability to acquire and manage more of this information. However, information costs money, which must be traded-off against the greater likelihood of success. This trade-off is very difficult to evaluate, and in practice depends on a range of factors, including the availability of data, current understanding of its meaning and the preferences of the decision-maker.