Application-Based Targeted Advertisement System for ATSC 3.0 UHD Service

Yim, Hyun-Jeong; Kim, Soonchoul; Lim, Bo-Mi; Park, Sung Ik; Hur, Namho

doi:10.1109/tbc.2020.3028337

Cited by 14 publications

(21 citation statements)

References 17 publications

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“…Unlike our proposal, which downloads only part of the advertising content in advance, in Yim et al's [17] proposal, all targeted advertising content is predownloaded to the receiver, and in some cases, more than one advertisement may be stored. So, our proposal to deliver personalized ads uses less memory space in the receiver.…”

Section: Related Workmentioning

confidence: 96%

“…Yim et al [17] propose some changes to be applied in the current ATSC 3.0 UHD system to support targeted advertisements. The ATSC 3.0 runtime environment supports personalized client-side advertisement insertion based on DASH technology.…”

Section: Related Workmentioning

confidence: 99%

“…The ATSC 3.0 runtime environment supports personalized client-side advertisement insertion based on DASH technology. In Yim et al [17] proposal, the switching from broadcast content to targeted content is done through a broadcast application. These applications signal in advance to the receiver the advertising section that should be replaced.…”

Section: Related Workmentioning

confidence: 99%

See 2 more Smart Citations

Supporting Targeted Advertising in Integrated Broadcast-Broadband Systems With Automatic Media Content Preparation

2022

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Integrated Broadcast-Broadband (IBB) Systems enable a range of new services for viewers, including content personalization, such as targeted advertising. Custom advertising is delivered using the broadband connection synchronized with the broadcast content, demanding high-control synchronization among both communication channels. As the broadband channel is shared among different applications, delays may occur during the transmission of targeted advertisements, which can cause synchronization faults. Aiming at reducing these faults and truly supporting targeted advertising in IBB systems, this work proposes the automatic preparation of media content before its presentation. In order to provide automatic preparation, a preparation plan to orchestrate content loading in advance is also proposed. Our proposal is implemented in the Ginga-NCL middleware, which is a standard for the Brazilian Digital TV System. Our performance evaluation shows that the average switching time from broadcast to broadband is around 40 ms, if automatic content preparation is used, which is an outstanding result.

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Section: Related Workmentioning

confidence: 96%

Section: Related Workmentioning

confidence: 99%

Section: Related Workmentioning

confidence: 99%

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Supporting Targeted Advertising in Integrated Broadcast-Broadband Systems With Automatic Media Content Preparation

2022

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“…A targeted advertising study proposed a method through which the broadcasters can monitor whether viewers are exposed to the advertisement by collecting viewing history to the servers [4]. Meanwhile, our study objective is to store viewing history on the user side and to use it for personalization of services.…”

Section: Prior Examples Of Using Viewing History Of Broadcasting Servicementioning

confidence: 99%

User-Centered Broadcasting Service Utilizing Personal Data Store

Yamakami

Ueno

Matsumura

2022

ACM International Conference on Interactive Media Experiences

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Recently, the data management model using personal data store (PDS), which is a mechanism for users to store and manage their personal data, has been discussed in response to stricter privacy protection worldwide. In this regard, we developed a data-driven personalization method for broadcasting services. Various personal data, such as program viewing history and Internet service usage history, are stored centrally in the PDS on the user's side. This personal data can be utilized under user control when using various services allowing cross-industry service collaboration while maintaining a high level of transparency to the user. This enables users to use broadcasting service more widely and conveniently by linking it with various Internet services. In this study, we developed a prototype system that implements end-to-end components from acquisition to utilization of broadcast program viewing history. The system consists of a set of functions that acquires viewing history from broadcast and Internet streaming, stores it on PDS, and uses it in applications. The PDS implementation utilizes open-source software based on web standards to facilitate data linkage with a variety of Internet services. As an effective example for system evaluation, we designed and prototyped on-demand video viewing services in which separate applications of different service providers are linked via the PDS.

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“…Moreover, ATSC 3.0 was inherently designed to be compliant with Internet Protocol (IP), making itself further versatile [10][11][12]. This IP compatibility has paved the way toward broadcast-broadband convergence, which has brought fresh air to the related technical/industry communities [13][14][15][16][17]. Accordingly, ATSC 3.0 has arisen to be a key player in the contemporary media industry.…”

Section: Introductionmentioning

confidence: 99%

Implementation and test results of on‐channel repeater for ATSC 3.0 systems

Ahn

Kwon

et al. 2022

ETRI Journal

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Despite the successful launch of Advanced Television Systems Committee (ATSC) 3.0 broadcasting worldwide, broadcasters are facing obstacles in constructing void-less large-scale single-frequency networks (SFNs). The bottleneck is the absence of decent on-channel repeater (OCR) solutions necessary for SFNs. In the real world, OCRs suffer from the maleficent feedback interference (FI) problem, which overwhelms the desired input signal. Moreover, the undesired multipaths between studio-linked transmitters and the OCR deteriorate the forward signals' quality as well. These problems crucially restrict the feasibility of conventional OCR systems, arousing the strong need for cost-worthy advanced OCR solutions. This paper presents an ATSC 3.0-specific solution of advanced OCR that solves the FI problem and refines the input signal. To this end, the FI canceler and channel equalizer functionalities are carefully implemented into the OCR system. The presented OCR system is designed to be fully compliant with the ATSC 3.0 specifications and performs a fast and efficient signal processing by exploiting the specific frame structure. The real product of ATSC 3.0 OCR is fabricated as well, and its feasibility is verified via field and laboratory experiments. The implemented solution is installed at a commercial on-air site and shown to provide substantial coverage gain in practice. K E Y W O R D S ATSC 3.0, on-channel repeater (OCR), single-frequency network (SFN)

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Application-Based Targeted Advertisement System for ATSC 3.0 UHD Service

Cited by 14 publications

References 17 publications

Supporting Targeted Advertising in Integrated Broadcast-Broadband Systems With Automatic Media Content Preparation

Supporting Targeted Advertising in Integrated Broadcast-Broadband Systems With Automatic Media Content Preparation

User-Centered Broadcasting Service Utilizing Personal Data Store

Implementation and test results of on‐channel repeater for ATSC 3.0 systems

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