Individuals working within the health sector very often see their work as guided by collectively shared normative values. In particular there is an overarching goal of improving people's health. Indeed the field of public health has been defined as "the science and art of preventing disease, prolonging life and promoting health through organized efforts of society" (Acheson 1988, p. 1). This is often linked, either implicitly or explicitly, to a concern for improving health equity (or reducing health inequalities)-for instance within the World Health Organization's calls to achieve 'health for all' (Detels and Tan 2015; Whitehead 1991). In recent decades, efforts to improve population health and to reduce health inequalities within countries and globally between states, have been linked with calls for evidence based policy (EBP). Drawing on the idea of evidence based