App Store Optimization Factors for Effective Mobile App Ranking

Karagkiozidou, Makrina; Ziakis, Christos; Vlachopoulou, Maro; Kyrkoudis, Theodosios

doi:10.1007/978-3-030-12453-3_54

Cited by 10 publications

(6 citation statements)

References 5 publications

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“…The current user statistics as of 10 th October 2023 shows that without any marketing effort, such as Application Store Optimization (ASO) [91][92] for improving our application's visibility, our application achieved a maximum of 890 monthly active users on 27 th of September 2023. Without any intervention for marketing, such a performance reflects application's appeal to users.…”

Section: Discussion and Future Workmentioning

confidence: 99%

Development and Perceived Usability Evaluation of a Mobile application for Notetaking

Demirelli,

Isler,

Yuce

2023

EAI Endorsed Trans e-Learn

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INTRODUCTION: Notetaking is considered, by many educators, as one of the critical actions of learning. There are several note-taking methods and approaches. Based on these methods and approaches, various applications, whether mobile, desktop or -Web-based, were developed.OBJECTIVES: In this paper, a novel note-taking application based on Cornell Technique, is presented. Its development process and user acceptance trend are exhibited and results for user evaluation based on user satisfaction are presented. METHODS: For the software development process, Incremental Model was adopted. Requirement Analysis included, aside from examining principles and related note-taking structure of Cornell Technique, investigating (i) how to perform notetaking as an activity of learning, (ii) its product and (iii) relationship of notes for the purpose of storage. Models containing sub-activities, such as reviewing note have been identified and some were selectively adopted and related functions such as review alert (tickler) and collaboration on notetaking have been implemented. To the purpose of storage, a tree-based scheme called collection was modelled. User interfaces were first designed as mockups and click-through pro-totype using Adobe XD. The mobile application was implemented in Dart programming language. Google’s Firebase Service and Flutter Framework was adopted. The mobile application was compared with its equivalents in the Google Play Store and user statistics were investigated. To evaluate perceived usability, the System Usability Scale is adopted and applied to 14 university students conforming to determined persona.RESULTS: The application has been published in Google Play Store for users to install for free on 18th March 2022. As of 10th September 2023, total number of downloads is 5K and the Cornell Note mobile app is currently installed on 1108 devices. For the last three-month period (from 11th June to 10th September 2023), the active users per month changed in an increasing trend from 450 to 589. The average engagement time on 11th of April 2023 was 28 minutes 00 seconds. As the number of monthly active users increased, the average engagement time measured on 10th September 2023 decreased to 23 minutes 31 seconds. However, engagement rates measured were 76.91% and 77.19%, respectively. The mean SUS score was found to be equal to 79.5.CONCLUSION: The user statistics and comparison with equivalent mobile applications reveal that Cornell Note has potential to grow as a mobile application for notetaking since it has a good perceived usability, however, there is room for improvement. Considering any extra marketing effort was not spent for the application such as application store optimization, the statistics are another evidence for user appeal and acceptance. However, it is important to add new functionality without complicating the user experience so that user appeal and acceptance boosts.

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Section: Discussion and Future Workmentioning

confidence: 99%

Development and Perceived Usability Evaluation of a Mobile application for Notetaking

Demirelli,

Isler,

Yuce

2023

EAI Endorsed Trans e-Learn

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“…In this context, it is important to note that a keyword search within an app store does not return all available apps and that results may vary over time. Karagkiozidou et al, 22 for example, reported the number of installations, user ratings and reviews as some of the main aspects contributing to an app's ranking within the Play Store. This links to a user-based perspective on quality, taking into account the different wishes and needs of the users to be satisfied.…”

Section: Discussionmentioning

confidence: 99%

Nutrition Apps on Focus: A Qualitative Assessment / Ernährungs-Apps Im Fokus: Eine Qualitätsbewertung

Kaiser

Stelzl

Gedrich

2020

EJPHS

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The quality of nutrition apps can be evaluated by applying scientifically validated instruments. The objective of this study was to perform an in-depth quality-analysis of nutrition-related apps and to identify communalities and limitations of different assessment tools. Based on a keyword search for “nutrition” within the German Google Play Store, ten nutrition-related apps were selected and evaluated for quality using the App Quality Evaluation (AQEL), Mobile App Rating Scale (MARS) and “ENLIGHT” tools. The analyses highlighted discrepancies in app qualities regarding performance, credibility, security and user benefits. Given the three evaluation tools, each of which focuses on different aspects of quality, they cover a broad spectrum of quality criteria is covered. However, there are also overlaps in the evaluation categories function and functionality, credibility and evidence-base. Due to distinct scoring systems within the tools, overlapping categories were not interchangeable and aggravated a comprehensive app quality rating. Our findings indicate that AQEL, MARS and ENLIGHT, on a stand-alone basis, are suitable tools to assess individual aspects of quality for nutrition apps, without being exhaustive. A series of additional important quality aspects was identified, which can make an important contribution towards the development of an overarching quality assessment tool specific for nutrition apps. Die Qualität von Ernährungs-Apps kann durch die Anwendung wissenschaftlich validierter Instrumente evaluiert werden. Ziel dieser Studie war es, eine detaillierte Qualitätsanalyse ernährungsbezogener Applikationen durchzuführen und Gemeinsamkeiten und Limitationen verschiedener Bewertungstools zu identifizieren. Basierend auf einer Schlagwortsuche zu „nutrition“ innerhalb des deutschen Google Play Stores wurden zehn ernährungsbezogene Apps ausgewählt und hinsichtlich ihrer Qualität bewertet. Hierzu wurden die App Quality Evaluation (AQEL), Mobile App Rating Scale (MARS) und “ENLIGHT” Instrumente eingesetzt. Die Analyse verdeutlicht die Diskrepanzen bezüglich der App Qualität hinsichtlich Performanz, Glaubwürdigkeit, Sicherheit und Nutzervorteile. Die hierzu verwendeten Evaluationsinstrumente fokussieren sich auf unterschiedliche Qualitätsaspekte und decken ein breites Spektrum an Qualitätskriterien ab. Überschneidungen existieren hinsichtlich der Evaluationskategorien Funktion und Funktionalität, Glaubwürdigkeit und Evidenzbasierung. Aufgrund der abweichenden Bewertungssysteme ist es nicht möglich gleiche Kategorien auszutauschen, welches eine allumfassende App-Qualitätsbewertung erschwert. Unsere Ergebnisse weisen darauf hin, dass AQEL, MARS und ENLIGHT individuell betrachtet, geeignete Instrumente zum Erfassen einzelner Qualitätsaspekte von Ernährungs-Apps darstellen, jedoch nicht allumfassend sind. Ergänzend wurden weitere wichtige Qualitätsaspekte identifiziert, die einen bedeutsamen Beitrag zur Entwicklung eines allumfassenden Qualitätsinstruments zur Bewertung von Ernährungs-Apps liefern könnten. Article visualizations:<img src="/-counters-/edu_01/0603/a.php" alt="Hit counter" />

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“…The first twenty-one results per keyword were selected. Their order of appearance relies on a ranking system based on user ratings, downloads, and other internal criteria of the search engine (Karagkiozidou et al, 2019 ). The Google algorithm presents limitations related to the display order of the applications, which depends on geolocation, navigation preferences, and type of smartphone, to name a few.…”

Section: Methodsmentioning

confidence: 99%

Assessment of the adequacy of mobile applications for disaster reduction

Corcuera

Barbero–Barrera

Hidalgo

et al. 2021

Environ Dev Sustain

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Natural events continue to take a heavy toll on human lives. Added to this are the challenge of dynamic at-risk settings, uncertainty, and increasing threats, which demand holistic, flexible, and quickly adaptable solutions. In this context, mobile applications are strongly emerging as communication tools that can assist in disaster reduction. Yet, these have not been sufficiently evaluated. In view of this, the aim of this research is to evaluate the adequacy of mobile applications in disaster risk reduction in reference to some of the deadliest natural events. To this purpose, a two-part methodology is developed. Firstly, a random sample of applications is evaluated and contrasted with the literature. Secondly, the viability of mobile applications is determined based on the Digital Application Potential Index proposed by the authors, cross-referenced in Geographical Information Systems with the WorldRiskIndex. The results show that most mobile applications limit their coverage range to only one stage of Disaster Risk Management (DRM) and one type of hazard event, failing to address systemic risk and hampering the scale-up of humanitarian response. For these to become adequate and wide-reaching, strong policies to promote reliability, transparency, and citizen empowerment would be required. The policies establishing the use of mobile applications as a viable tool for DRM must consider reducing the prices of internet connectivity while increasing educational levels, on top of language translation. At this point, the adoption of mobile applications is unable to ensure DRM communication, especially in countries with higher-risk levels, requiring these to be complemented with auxiliary tools. Graphic abstract

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App Store Optimization Factors for Effective Mobile App Ranking

Cited by 10 publications

References 5 publications

Development and Perceived Usability Evaluation of a Mobile application for Notetaking

Development and Perceived Usability Evaluation of a Mobile application for Notetaking

Nutrition Apps on Focus: A Qualitative Assessment / Ernährungs-Apps Im Fokus: Eine Qualitätsbewertung

Assessment of the adequacy of mobile applications for disaster reduction

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