Apakah Food Influencer Mempengaruhi Minat Calon Konsumen Untuk Mengunjungi Tempat Kuliner?
Aqib Abdulmalik,
Amron Amron
Abstract:Every marketer needs media to carry out campaigns about their products or services, one of which is a culinary business. The development of social media has led to content creators with content namely reviewing food or culinary places and known as food influencers, which are currently used by marketers or business owners to promote their culinary places with the aim that their culinary places are increasingly known and visited. This study aims to examine the effect of source credibility, content quality, and e… Show more
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