Anticipated Guilt as Behavioral Motivation: An Examination of Appeals to Help Unknown Others Through Bone Marrow Donation

Lindsey, Lisa L. Massi

doi:10.1093/hcr/31.4.453

Cited by 180 publications

(150 citation statements)

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Section: Anticipated Guilt As a Moderatormentioning

confidence: 97%

“…While guilt primarily corresponds to an emotion, anticipated guilt represents cognition as it often is conceived as a motivational belief (e.g., Lindsey 2005;Lindsey et al 2007). Anticipated guilt refers to concerns about experiencing unpleasant feelings in the future (Baumeister et al 2007;Lindsey, 2005).…”

Section: Anticipated Guilt As a Moderatormentioning

confidence: 99%

“…Anticipated guilt refers to concerns about experiencing unpleasant feelings in the future (Baumeister et al 2007;Lindsey, 2005). The cognitive approach to anticipatory guilt has been confirmed in research studies investigating consumers' ethical decision making (Steenhaut and Kenhove 2006) and pro-social altruistic behavior (e.g., Lindsey 2005;Lindsey et al 2007). In this study, anticipated guilt is considered one's motivational belief toward being environmentally responsible and is defined as beliefs about experiencing negative feelings when one thinks about the current environment and current practices and policies pertaining to the environment (Osbaldiston and Sheldon 2003).…”

Section: Anticipated Guilt As a Moderatormentioning

confidence: 99%

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Spillover from past recycling to green apparel shopping behavior: the role of environmental concern and anticipated guilt

Kwon

2016

Fash Text

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This study explores catalytic behavior in the context of pro-environmental behaviors by examining the occurrence of spillover that performing recycling behavior promotes the likelihood to engage in green apparel purchases. Additionally, this study incorporates a potential mediator and a moderator, environmental concern and anticipated guilt, respectively, in order to explain the nature of the spillover process. The results of online survey data confirm the development of spillover in consumer behavior that past recycling behavior does spill over into green apparel/fashion product purchase behaviors through one’s motivational belief toward the environment, environmental concern. However, anticipated guilt, a motivation factor, does not moderate spillover among pro-environmental behaviors, at least between past recycling behavior and green apparel shopping behaviors. Theoretically, this study contributes to and extends the literature on spillover in pro-environmental behaviors by testing spillover across distinctive pro-environmental behaviors. This study also provides lessons for fashion retail marketers and government agencies in learning the importance of the social and ethical aspects of consumers’ green practices, beyond price/quality-based choices. Limitations and future research directions are discussed.

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Section: Anticipated Guilt As a Moderatormentioning

confidence: 97%

Section: Anticipated Guilt As a Moderatormentioning

confidence: 99%

Section: Anticipated Guilt As a Moderatormentioning

confidence: 99%

See 1 more Smart Citation

Spillover from past recycling to green apparel shopping behavior: the role of environmental concern and anticipated guilt

Kwon

2016

Fash Text

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“…Experimental evidence of the positive power of anticipated guilt was provided by Lindsey (2005). She manipulated the anticipation of guilt in connection with a campaign for bone marrow donors by, among other things, including a story about a child who died waiting for a bone marrow donation and saying "And just think about how bad you might feel if you decided not to help when it is so easy" (p. 461).…”

Section: Anticipated Emotions Promote Safe Choicesmentioning

confidence: 99%

How Emotion Shapes Behavior: Feedback, Anticipation, and Reflection, Rather Than Direct Causation

Baumeister¹,

Vohs

DeWall³

et al. 2007

Pers Soc Psychol Rev

1,335

1,084

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Fear causes fleeing and thereby saves lives: this exemplifies a popular and common sense but increasingly untenable view that the direct causation of behavior is the primary function of emotion. Instead, the authors develop a theory of emotion as a feedback system whose influence on behavior is typically indirect. By providing feedback and stimulating retrospective appraisal of actions, conscious emotional states can promote learning and alter guidelines for future behavior. Behavior may also be chosen to pursue (or avoid) anticipated emotional outcomes. Rapid, automatic affective responses, in contrast to the full-blown conscious emotions, may inform cognition and behavioral choice and thereby help guide current behavior. The automatic affective responses may also remind the person of past emotional outcomes and provide useful guides as to what emotional outcomes may be anticipated in the present. To justify replacing the direct causation model with the feedback model, the authors review a large body of empirical findings.

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“…Although guilt refers to a negative valence, it can be a functional emotion because it hints individuals that they have violated their personal values or social norms, which in turn triggers their reparative action (Tangney, Miller, Flicker, & Barlow, 1996). In support of this notion, researchers have demonstrated that guilt triggers individuals to conduct prosocial or sustainable behavior (Lindsey, 2005;Young, Hwang, McDonald, & Oates, 2010). Taken above, we expect that consumer guilt will positively moderate the relationship between LCP and SDI.…”

Section: Luxury Consumer Guilt (Lcg) As a Moderatormentioning

confidence: 84%

Sustainable Luxury Fashion Consumption and the Moderating Role of Guilt

Ki¹,

Kim²

2016

Fashion, Industry and Education

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This study explores whether consumers' sustainable luxury purchase (SLP), which refers to luxury consumers' conscientious purchase behavior of "buying luxury for its timeless style and durable quality that leads to extended product usage and less waste," leads to luxury consumer pleasure (LCP). Furthermore, the current study examines whether LCP leads to positive post-purchase behavior reflected by sustainable divestment intention (SDI) and repurchase intention (RI). In addition, by building on Coping Theory, we explore whether luxury consumer guilt (LCG) positively moderates the relationship between LCP and SDI. Our empirical findings of the SEM analysis based on 452 valid responses demonstrate the significant relationships between SLP and LCP, between LCP and SDI, and between LCP and RI. This implies the importance of SLP in creating a favorable consumer response, which further leads to consumers' intentions to make a sustainable divestment and to repurchase luxury.Furthermore, the critical moderating role LCG plays in the relationship between LCP and SDI was supported, stressing the importance of guilt as a trigger of consumers' sustainable divestment behavior.

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Anticipated Guilt as Behavioral Motivation: An Examination of Appeals to Help Unknown Others Through Bone Marrow Donation

Cited by 180 publications

References 0 publications

Spillover from past recycling to green apparel shopping behavior: the role of environmental concern and anticipated guilt

Spillover from past recycling to green apparel shopping behavior: the role of environmental concern and anticipated guilt

How Emotion Shapes Behavior: Feedback, Anticipation, and Reflection, Rather Than Direct Causation

Sustainable Luxury Fashion Consumption and the Moderating Role of Guilt

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