2023
DOI: 10.1108/s1548-643520230000020015
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Anthropomorphism in Artificial Intelligence: A Review of Empirical Work Across Domains and Insights for Future Research

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Cited by 8 publications
(8 citation statements)
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“…Moreover, such systems can apply sentiment analysis techniques to better understand the user's queries and emotional state [54]. In this context, the opportunities, but also the consequences and risks of anthropomorphizing such AI-based systems should be kept in mind [55], especially considering the technological developments and the rapidly increasing sophistication of thinking and feeling AI. In addition to chatbots or virtual assistants, there are many other applications for generative AI in e-commerce, such as writing product descriptions or marketing texts, search personalization and SEO optimization [56].…”
Section: B Ai/ml-based Approaches To Personalizationmentioning
confidence: 99%
“…Moreover, such systems can apply sentiment analysis techniques to better understand the user's queries and emotional state [54]. In this context, the opportunities, but also the consequences and risks of anthropomorphizing such AI-based systems should be kept in mind [55], especially considering the technological developments and the rapidly increasing sophistication of thinking and feeling AI. In addition to chatbots or virtual assistants, there are many other applications for generative AI in e-commerce, such as writing product descriptions or marketing texts, search personalization and SEO optimization [56].…”
Section: B Ai/ml-based Approaches To Personalizationmentioning
confidence: 99%
“…With AI writing assistants, this tendency could lead to viewing the system as an impartial confidant to trust implicitly. Anthropomorphizing AI can significantly influence how teens receive AI-generated advice or views, especially on sensitive topics [21].…”
Section: Ai As Authoritative Companionmentioning
confidence: 99%
“…In relationship to human behaviour, anthropomorphism is 'the tendency to imbue the behaviour of nonhuman agents with human-like characteristics' [40, p.864]. This is considered an innate human characteristic that manifests in childhood and may apply to physical appearance, emotional and mental states, and motivations of non-human objects [41]. In relationship to AI, anthropomorphism relates to perceiving a mind, personality, and motivations in the AI [41].…”
Section: Genai and The Challenge Of Anthropomorphismmentioning
confidence: 99%