Anthropomorphised learning contents: Investigating learning outcomes, epistemic emotions and gaze behaviour

Kumar, Jeya Amantha; Ibrahim, Noorasyikin; McEvoy, Denise; Sehsu, Jayson

doi:10.1007/s10639-022-11504-8

Cited by 5 publications

(3 citation statements)

References 63 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…The GazeRecorder software, which specializes in eye tracking and statistical analysis, was utilized in the experiment [65]. The reason for selecting this tool is its widespread use in scientific eye-tracking studies [65,[68][69][70][71][72][73]. In addition to the increasing importance of webcam-based eye-tracking and the complexity of e-commerce interfaces, the final justification for the research questions is that the webcam-based eye-tracking technology operates through the analysis of images.…”

Section: Methodsmentioning

confidence: 99%

See 1 more Smart Citation

Investigation of Web-Based Eye-Tracking System Performance under Different Lighting Conditions for Neuromarketing

Yüksel

2023

JTAER

View full text Add to dashboard Cite

The increasing popularity of neuromarketing has led to the emergence of various measurement methods, such as webcam-based eye-tracking technology. Webcam-based eye-tracking technology is noteworthy not only for its use in laboratories but also for its ability to be applied to participants online in their natural environments through a link. However, the complexity of e-commerce interfaces necessitates high performance in eye-tracking methods. This complexity and the applicability of webcam-based eye-tracking technology in various environments have raised research questions about how its performance changes depending on the type and location of lighting. To answer these questions, experiments were conducted with 30 users in two different experimental environments illuminated by artificial and natural methods, with the lighting from the left, right, and front. Participants were asked to focus on targets located in specially prepared graphics for the experiment. In the heatmaps obtained in the eye-tracking tests, the distance and angular difference between the focal point and the target point were measured using the polar coordinate system. The findings indicate that measurements taken with lighting coming from the center were more efficient in both natural and artificial lighting types and measurements taken under natural lighting performed 24% better than artificial ones. Web camera-based eye-tracking technology is a promising method. However, detailed statistical analyses have demonstrated that for complex interfaces like e-commerce, the position and type of lighting are crucial parameters.

show abstract

Section: Methodsmentioning

confidence: 99%

Section: Methodsmentioning

confidence: 99%

Investigation of Web-Based Eye-Tracking System Performance under Different Lighting Conditions for Neuromarketing

Yüksel

2023

JTAER

View full text Add to dashboard Cite

show abstract

“…Indeed, gamified apps are regarded as a low-level game mechanism, with the example of its application, namely games based on the tourist concept (Yoo et al, 2017). Kumar et al, (2022) indicated that emotional design also plays a role in gamification, and aesthetics create positive emotions. Moreover, Positive Emotion emphasizes the role of gamification in providing the same psychological experience as the game's general elements (Huotari & Hamari, 2012).…”

Section: G Repurchase Intentionmentioning

confidence: 99%

Untitled

2023

jbis

View full text Add to dashboard Cite

Since its launch, PT Tokopedia has been one of Indonesia's digital marketplaces that have rapidly expanded with its Gamification reward technique to promote sales. The researchers intend to measure the gamification method carried out by Tokopedia to its customers. This study aims to investigate the impact of Gamification on intrinsic motivation, positive emotion, and customer engagement. This study also examines the effect of Positive Emotion on the Repurchase Intention variable and the Gamification effect on the Repurchase Intention variable. This study employed descriptive-quantitative explanatory research as the research design and Self-determination theory as the framework of this research. The population in this study were Indonesian citizens with a minimum age of 17 years. Two hundred thirty respondents were collected as the sample through E-Questionnaires distributions. The structural Equation Model using the Variances Based SEM approach, well-known as Partial Least Square (PLS) framework, is employed in this study. The results reveal that Gamification has a positive and significant effect on intrinsic motivation, positive emotions, customer engagement, and repurchase intention.

show abstract

Exploring the effect of stress arousal on the positive emotional design of multimedia learning

Peng,

Jin,

Sun

et al. 2024

Educ Inf Technol

View full text Add to dashboard Cite

Anthropomorphised learning contents: Investigating learning outcomes, epistemic emotions and gaze behaviour

Cited by 5 publications

References 63 publications

Investigation of Web-Based Eye-Tracking System Performance under Different Lighting Conditions for Neuromarketing

Investigation of Web-Based Eye-Tracking System Performance under Different Lighting Conditions for Neuromarketing

Untitled

Exploring the effect of stress arousal on the positive emotional design of multimedia learning

Contact Info

Product

Resources

About