Anthropology and the AlDub Nation: Entertainment as Politics and Politics as Entertainment

Pertierra, Raul

doi:10.1353/phs.2016.0020

Cited by 3 publications

(3 citation statements)

References 2 publications

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“…Like many of their ethnologist predecessors who arrived at the turn of the century, these “pioneers” were akin to settler colonial prospectors, mining the Philippines for data, reflecting the history of anthropology in the country (see Bautista, 2000) and elsewhere. Only in the 1970s can we glean a departure from a mostly foreign‐dominated subfield (see Jocano, 2003; Pertierra, 1983). Thereafter, the medical anthropology literature has included a vibrant mix of Filipino (Tan, 1989) and foreign authors (Hardon, 1992; Nichter, 1994; Singer, 1990).…”

Section: Beyond the North/south Binarymentioning

confidence: 99%

Not All Citations Are Equal: Reflections from Medical Anthropology in the Philippines

Lasco

2023

Med Anthropol Q

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Long before recent calls to decolonize anthropology, practitioners of “national anthropologies”—such as local anthropologists from/in/of the Philippines—have sought to implement a more inclusive kind of scholarship, and this has been reflected in their citational practices. Indeed, a look at the scholarly output of Philippine anthropologists would show a diverse set of citations that feature local scholarship, including those written in Filipino. As I will show in this article, however, not all citations are equal. Theoretical and methodological citations are typically drawn from Euro‐American scholars while scholarship from the Global South is typically invoked as illustrative examples, as parallels, and to set context. Such citational practices, I argue, are a consequence of particular disciplinary histories and divergent priorities. They reinforce the inequalities of power and academic capital within medical anthropology, raising the need for more reflexivity not just about whom medical anthropologists cite but for what reasons.

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Section: Beyond the North/south Binarymentioning

confidence: 99%

Not All Citations Are Equal: Reflections from Medical Anthropology in the Philippines

Lasco

2023

Med Anthropol Q

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“…), and those that appeal to broader audiences ('educational', 'news', 'entertainment'). In effect, YouTube enforces these categories at the same time that it obfuscates them, particularly in a cultural milieu where categories like 'news' are made ambiguous by participatory culture (Madden, Lenhart and Fontaine, 2018), as well as in a Philippine context where politics is intertwined with entertainment, and vice versa (Pertierra, 2016). For viewers, the categories with which the micro-influencers' group themselves and their narratives serve to justify their content as 'knowledge' and not propaganda, as 'hidden history' not disinformation, and as 'counterculture' and not as establishment with vested political interests, which effectively let them evade questioning and criticism.…”

Section: Categorizationmentioning

confidence: 99%

Platforms, alternative influence, and networked political brokerage on YouTube

Soriano

Gaw

2021

Convergence

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This article interrogates political brokerage on YouTube by examining the platform’s role in the construction of political discourses and in configuring the action of a new genre of political actors advancing a political agenda through historical revisionism. Using assemblage theory and drawing from technography, we propose the concept of “networked political brokerage” to characterize the mutually affirming relationship of YouTube’s governance mechanisms and alternative political influencers’ microcelebrity practices in building, complementing, and magnifying historical revisionist narratives through and within a network of algorithmically sanctioned videos. We illustrate how this interplay of platform logics and ‘cultures of use' privileges and legitimizes political content into knowledge without accountability. We argue for the importance of examining YouTube as a socio-technical driver of this political brokerage process in curating political information in this contemporary political scene.

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“…One of the clearest and earliest examples of this was in 2015, with the recruitment of comic actress Maine Mendoza, who created viral videos on the platform Dubsmash. Her appearances on Eat Bulaga from 2015 onwards led to her consolidation as a major media celebrity, and in particular her 'love match' with fellow Eat Bulaga host Alden Richards was spun into a months-long televised courtship that had television audiences transfixed, and eventually led to a live concert event that prompted a world record of 41 million tweets (Pertierra, 2016a(Pertierra, , 2016b. The bringing together of participatory media platforms, viral celebrity and the old-fashioned power of television seemed to be a win-win situation for digital platforms and broadcast media, with each working to further enhance each other's success.…”

Section: Digital Media and Entertainment Publicsmentioning

confidence: 99%

Entertainment publics in the Philippines

Pertierra

2021

Media International Australia

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Since the late 1980s, Filipino entertainment television has assumed and maintained a dominance in national popular culture, which expanded in the digital era. The media landscape into which digital technologies were launched in the Philippines was largely set in the wake of the 1986 popular movement and change of government referred to as the EDSA revolution: television stations that had been sequestered under martial law were turned over to family-dominated commercial enterprises, and entertainment media proliferated. Building upon the long development of entertainment industries in the Philippines, new social media encounters with entertainment content generate expanded and engaged publics whose formation continues to operate upon a foundation of televisual media. This article considers the particular role that entertainment media plays in the formation of publics in which comedic, melodramatic and celebrity-led content generates networks of followers, users and viewers whose loyalty produces various forms of capital, including in notable cases political capital.

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Anthropology and the AlDub Nation: Entertainment as Politics and Politics as Entertainment

Cited by 3 publications

References 2 publications

Not All Citations Are Equal: Reflections from Medical Anthropology in the Philippines

Not All Citations Are Equal: Reflections from Medical Anthropology in the Philippines

Platforms, alternative influence, and networked political brokerage on YouTube

Entertainment publics in the Philippines

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