Anteseden Repurchase Intention: Studi Empiris Pada Konsumen Vitamin C Saat Pandemi Covid-19 Di Jakarta
Vita Briliana,
Guniadi Fialim
Abstract:This study aims to examine and analyze how the influence of Brand Trust, Perceived Value and Halal Concern on Brand Preference and Satisfaction and their consequences on Repurchase Intention of consumers of vitamin C products in Jakarta. This research design uses descriptive and causal research by measuring all variables using a Likert scale consisting of 5 points. The sampling technique used was the purposive sampling method which was carried out by distributing questionnaires to 281 respondents. Statistics f… Show more
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