“…These organizational images play an important role in the success or failure of an organization because based on these images, people choose to act and respond toward an organization (Lemmink, Schuijf, & Streukens, 2003). Good organizational images can yield positive advantages for an organization for instance, increased customer loyalty, enhanced access to capital markets, investor support, and increased attractiveness of the organization as an employer (Fombrun & Shanley, 1990;Zhang, He, Zhou, & van Gorp, 2019). This employer attractiveness (the focus of this paper) is a relevant and significant area of interest for both the industry practitioners as well as academic scholars, who aim to understand ways of recruiting and retaining talented employees for an organization (Berthon, Ewing, & Hah, 2005;Lievens & Highhouse, 2003) .…”