Abstract:In new digitalized era seller and buyer interact at the market space whereby the market space is provided on a different digital platform. Gradually consumers are transforming into e-consumers. Covid-19 pandemic has changed consumers' purchasing patterns. During the lockdown, e-commerce firms expanded at a breakneck rate. It becomes crucial for e-commerce companies to analyze the buying behaviour pattern of e-consumers during this phase. So, a study is needed to analyze the changing buying behaviour of consume… Show more
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