Antecedents of Behavioral Intention to Use Mobile Telecommunication Services: Effects of Corporate Social Responsibility and Technology Acceptance

Abstract

Abstract:The concepts of corporate social responsibility (CSR) and user experience have been identified as core determinants of the success of service providers. Accordingly, practitioners and researchers have investigated the effects of service providers' CSR and user experience on behavioral intention to use a particular service. Based on the importance of these concepts, the current study integrates subjective dimensions of CSR with the technology acceptance model (TAM) to explore whether the CSR efforts of mobile telecommunication services providers and the service acceptance of their customers have significant effects on behavioral intention to use a service. We apply structural equation modeling and find that two factors from the TAM (i.e., usefulness and ease of use) as well as economic, social, and environmental responsibility are significantly related to customer attitude and satisfaction. Moreover, our results show that there are significantly positive relationships between customer attitude and behavioral intention to use a service, as well as OPEN ACCESSSustainability 2015, 7 11346 between customer satisfaction and intention. Practical and theoretical implications along with notable limitations of the current study are presented.

The Determinant Factors of Travelers’ Choices for Pro-Environment Behavioral Intention-Integration Theory of Planned Behavior, Unified Theory of Acceptance, and Use of Technology 2 and Sustainability Values

“…In the field of management, people used to take TRA (Theory of Reasoned Action), TPB (Theory of Planned Behavior), or TAM (Technology Acceptance Model) as a theoretical basis to discuss user's attitude and behavior, with an obvious purpose to find out the most important influential factor on user's behavior. With gaining the great achievement and support of TRA, TPB and TAM in the field of management and behavioral science, this research developed an integrating mode of TPM and UTAUT2, to verify more constructs of user's intention, to further understand user's behaviors in details [66][67][68][69][70].…”

Determinants of Behavioral Intention to Use South Korean Airline Services: Effects of Service Quality and Corporate Social Responsibility

“…First, the data used in this study were collected in just one nation (South Korea). This means that the generalizability of the findings could potentially be questioned [86][87][88][89]. Second, this study did not consider low-cost airlines in South Korea, because the low-cost airline industry has a complex structure [90].…”

The Behavioral Response to Location Based Services: An Examination of the Influence of Social and Environmental Benefits, and Privacy

“…In this way, research has been done on adoption of mobile telecommunication services [60], mobile cloud computing [61,62], and LBS [32,33,36,63,64]. Of all the well-known adoption models, we especially highlight published research papers where TAM is applied to LBS [10,36,49,65,66] or to mobile devices [67].…”

“…This variable has been selected based on other similar applications considered as external in TAM models of technology adoption, such as Corporate Social Responsibility or CSR, which has been related to consumer satisfaction in TAM adoption models [60]. The CSR variable arises to counteract the exclusively economic view of business objectives: maximizing the company's profitability for shareholders and integrating environmental or social concerns in business operations [78].…”