Antecedents and pro-environmental consumer behavior (PECB): the moderating role of religiosity

Abstract

Purpose The purpose of this study is to examine the predictabilities of five intra-personal factors to predict pro-environmental consumer behavior (PECB) and the moderating role of religiosity in Oman. Design/methodology/approach The study uses neural network to analyze the antecedents/antecedents × religiosity → PECB relationships by using a sample of 306 consumers from Oman. Findings This study finds that the most important predictors of PECB, according to the order of importance, are attitude × religiosity, knowledge, concern × religiosity, knowledge × religiosity, value, religiosity, attitude, concern and value × religiosity. Research limitations/implications The convenience sample from a single Islamic country limits the generalizability of the findings. Future studies should use probabilistic sampling techniques and multiple Islamic countries located in different geographical regions. Practical implications To promote PECB, businesses and policymakers should provide environmental education to expand knowledge and value, leverage ecological religious values in integrated marketing communications, make positive inducements to change attitude and concern enhancing interventions. Social implications As religiosity enhances PECB by moderating the impacts of environmental intra-personal factors on PECB, businesses and policymakers should find ways to use faith-based ecological messages in Islamic countries. Originality/value Determining the predictabilities of psychological factors and their interactions with religiosity to predict PECB in Islamic countries is necessary for promoting environmentally friendly products in Islamic countries and for reducing the ecological damage to the environment.

Moderating of Religiosity on Reward and Engagement: Empirical Study in Indonesia Public Service

“…Literally, in the Islamic spiritual concept, the term religiosity means the level of obedience/belief (tawakkul and monotheism) to God (Allah SWT), also the level of ma'rifat which means to believe in the heart, practice goodness by the teachings of Islam and stay away from all that is prohibited by God (Allah SWT) (Huda et al, 2019;Meiyani & Putra, 2019). It is believed that the elaboration between one's Islamic commitment will have a positive impact on one's daily life, on the environment (Bhuian, Sharma, Butt, & Ahmed, 2018), society (Kamalul et al, 2016Holland, 2014) and social life (Onyemah, Rouziès, & Iacobucci, 2018) which is reflected through honest behavior (Kashif et al, 2017), responsibility (Mensah & Azila-Gbettor, 2018), respect for the rights of others (Papyrakis & Selvaretnam, 2011), fair (Abdollahi et al, 2018) and transparent (Karami, Olfati, & Dubinsky, 2014). The level of individual religiosity moderates the relationship between honesty to achieve a rewarding attitude and employee involvement (Bhuian et al, 2018;Abdollahi et al, 2018;Khalid et al, 2020).…”

“…It is believed that the elaboration between one's Islamic commitment will have a positive impact on one's daily life, on the environment (Bhuian, Sharma, Butt, & Ahmed, 2018), society (Kamalul et al, 2016Holland, 2014) and social life (Onyemah, Rouziès, & Iacobucci, 2018) which is reflected through honest behavior (Kashif et al, 2017), responsibility (Mensah & Azila-Gbettor, 2018), respect for the rights of others (Papyrakis & Selvaretnam, 2011), fair (Abdollahi et al, 2018) and transparent (Karami, Olfati, & Dubinsky, 2014). The level of individual religiosity moderates the relationship between honesty to achieve a rewarding attitude and employee involvement (Bhuian et al, 2018;Abdollahi et al, 2018;Khalid et al, 2020). The level of religiosity will reflect the level of satisfaction and happiness in working and employee involvement (Onyemah et al, 2018).…”

Human Interaction with the Natural Environment: The POETICAS Model as a Framework for Understanding and Praxis in Late Modernity

“…However, empirical research on these religions' environmental ethics is scarce [95]. Recent empirical findings suggest that religiosity in general, irrespective of particular religion, can promote pro-environmental behavior to some extent [96].…”

What Do Coffee Shop Entrepreneurs Need to Do to Raise Pro-Environmental Customer Behavioral Intentions?

“…Despite this growing interest in pro-environmental behaviors, however, relatively little attention has been paid to the identification of the essential factors that influence pro-environmental customer behavioral intentions (PCBI) in environmentally-friendly coffee shops. PCBI can reduce severe environmental pollution and enable customers to improve their quality of life in a clean environment and move toward a sustainable future [2,3,[17][18][19]. PCBI also improves business in coffee shops by increasing customer revisits due to the higher demand for eco-friendly goods and enhanced customer satisfaction and employee commitment [20].…”